The Australian Made, Australian Grown logo is Australia’s most widely used and best known product symbol, with 98% recognition domestically and rapid growth in awareness internationally.
The logo clearly establishes that a product is Australian and thereby enables businesses to capitalise on the consumer goodwill associated with being Australian. It is the centrepiece for a major collective effort by business to promote Australian manufacturing and Australian products to the world.
All goods promoted in association with the trade mark must meet a two part compliance test as set out in the Trade Practices Act and the Campaign's own Code of Practice. Breaches of the Act are a serious matter. Licensees agree to be bound by rules and conditions that relate to record keeping and compliance, and are subject to auditing by the Campaign.
The Australian Made, Australian Grown Logo Code of Practice sets out the official rules and conditions governing membership and use of the Australian Made, Australian Grown logo as a certification trade mark.
The cost of joining the Campaign and the right to display the logo on authorised products is linked to the turnover value of registered Australian products and produce. Only authorised products may carry the Australian Made, Australian Grown logo. To learn more about how to join, please click here.