For over forty years, the Ausway Group of Companies’ locally published maps and street directories have been guiding motorists door-to-door to destinations near and far. The well-known family business, whose products include Melway, Sydway, Brisway and Navway, is proud of and passionate about its Australian heritage, and delighted to be recognised by the Australian Made, Australian Grown Campaign.

This unique distinction among street directory suppliers cements Ausway’s hard-earned reputation as a successful Australian-owned brand.

"Ausway has prided itself on being wholly Australian-owned and made since its inception in the 1960s," says Brad Young, Ausway marketing director.

"Being a family run, local company Ausway prides itself on being able to utilise the services of local businesses and support the local economy. Joining the Australian Made campaign is a badge of honour, to proudly align ourselves with other like-minded businesses. It’s also a statement to educate consumers that the most comprehensive street directories available are also made right here in Australia, allowing a more informed purchase decision.

"Buying Australian Made keeps more money in Australia. More money spent on Australian Made goods means more Australian jobs and a healthier Australian economy."

Every year, Ausway further strengthens its commitment to local industry by boosting its product range and using Australian printers, despite the growing trend among other publishers chasing cost reductions by sending work offshore - Ausway’s competitors have already succumbed to that temptation. Keeping jobs in Australia and creating opportunities in regional towns such as Maryborough in central Victoria, where the Ausway books are bound using a unique Australian-designed method, is hugely important to the business.

As specialist cartographers, the company has an eye for detail, producing Australia’s most comprehensive and easy-to-use maps, giving the user a complete picture of the area they need to explore.

In addition to the iconic street directory suite, you’ll soon find Ausway wall maps adorning offices, educational facilities, logistics centres, homes and more all over the country. Beyond its range of high quality, regularly-upgraded print directories and wall maps, Ausway also has a range of high quality electronic directories. The eway electronic street directory brings the Melway, Sydway or Brisway straight to users’ PCs, an excellent tool for both businesses and homes. In fact, the eway was developed with emergency services in mind and has proven extremely useful in this critical role. Users can measure distances, print or copy maps and search for streets and points of interest without needing the internet.

The company has recently launched a satellite navigation unit, the Navway Professional. Targeting the top end of the market, the Navway is extremely fast, boasts a large screen and is packed with features including a 4.3” touch screen, Ausway-style mapping and grid references, Bluetooth and optional Real Time Traffic updates via the Suna Traffic Channel.

Beyond the loyalty associated with being Australian, Ausway sees genuine benefits for the consumer in keeping it local – for example, shorter lead times compared with printing offshore, enabling street directories to be more up-to-date than their competitors. There are also noticeable quality benefits in working closely with dedicated Australian printers rather than going offshore.

Though Ausway has always been proudly Australian, the official endorsement of the Australian Made, Australian Grown Campaign marks a great milestone as the company is formally recognised for its long term contribution to the domestic economy.

Ausway intends to continue its commitment to being Australian-made long term, and looks forward to promoting its quality products with the definitive green and gold logo.

To learn more about Ausway, please click here.