Benefits

• Manufacturers & Growers

  Research shows that 65% of Australian shoppers have a strong preference for buying locally made products and produce – but many find it difficult to identify truly Australian goods.

  The Australian Made, Australian Grown logo is recognised by 94% of local shoppers and trusted over any other Australian identifier by 85% of shoppers, making it the obvious choice for businesses who want to communicate effectively with the hundreds of thousands of consumers who are looking for Australian goods.

  The logo is available to businesses of all sizes and licensees receive a number of benefits in addition to the right to use the logo on products and in marketing material. Registered products are promoted in the online directory and the businesses behind them have access to a wide range of merchandise.

  It isn’t just in the domestic market place that using the logo makes sense. The logo is already used on products sold around the world and since 2004, it has been promoted by AMAG in selected export markets. Research shows that consumers from Bangkok to Los Angeles have positive views about Australia and that the logo is recognised as a symbol for Australia.

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• Retailers

  Consumers want to buy Australian Made and grown products and it makes business sense to help them by stocking and promoting locally made goods.

  It has never been easier to source and stock Aussie products.

  Our new easy to use product directory lists more than 10,000 products registered to use the Australian Made, Australian Grown logo and gives you contact details for the companies behind them.

  The directory also provides an overview of export countries currently carrying each product.

  All businesses registered to use the logo have access to promotional material such as swingtags, stickers and posters so make sure you ask your supplier to send plenty of merchandise with their products.

  You can also register your retail business as a retail supporter to make a bold statement to your customers about your support for local produce.

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• Partners & Supporters

  The Australian Made, Australian Grown logo is a powerful marketing tool and isn’t just available to manufacturers and growers, but also to industry bodies and organisations that support local jobs.

  Some of Australia’s leading retailers and service providers are Campaign Partners and show their support of local jobs by promoting their status as Campaign partners in advertising and marketing material.

  It isn’t just companies, that want to show their support for local industry. Leading local councils and cities around Australia are making strong statements about their commitment to economic development and their support for the local industry by becoming Campaign Supporters. Campaign Supporters can use the logo in marketing and communication material and have access to AMAG staff as guest speakers.

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