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AMAG logo pinpoints genuine Aussie products

Monday August 30th

SHOPPERS will find it much easier to find genuine Australian products and produce now that more and more businesses are utilising the most trusted and recognised country of origin symbol, the Australian Made, Australian Grown (AMAG) logo.378 new businesses registered with the AMAG Campaign to use the famous green and gold symbol during 2009-10. A further 1267 companies renewed their licence to continue branding their products as Australian, taking the total number of registered businesses to 1645.The not for profit organisation will continue to...

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How can the logo benefit my organisation?

Research shows that 65% of Australian shoppers have a strong preference for buying locally made products and produce - but many find it difficult to identify truly Australian goods. The Australian Made, Australian Grown logo is recognised by 94% of local shoppers and trusted over any other Australian identifier by 85% of shoppers, making it the obvious choice for businesses who want to communicate effectively with the hundreds of thousands of consumers who are looking for Australian goods. Find out more

Logo Usage

The Australian Made, Australian Grown logo is Australia's most trusted and recognised symbol for goods that are made or grown here.It is a registered certification trademark and can only be used on products that are registered with the not-for-profit Australian Made, Australian Grown Campaign (AMAG) and which meet the criteria set out in the Trade Practices Act 1974 and AMAG's own and more stringent Code of Practice. The logo must always be used with one of three descriptors.

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Australian Made Media

Australian Made Media (AMM) is a new information rich, low cost, integrated communications platform exclusively for products that carry the Australian Made, Australian Grown logo. It combines the rational product sell of infomercial media with the emotional hook of brand communication.

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