Case Studies
Export Case Studies
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Download Case StudyCoopers Brewery
Coopers Brewery has set its sights on producing around 90 million litres of beer a year by 2016, following the introduction of a permanent second shift in September this year. The Adelaide-based brewer and proud Australian Made, Australian Grown (AMAG) licensee produced a record 62 million litres in 2009-10, but believes a 45% increase is achievable in the next six years as demand for its traditional products, Coopers Sparkling Ale and Coopers Pale Ale, continues to climb.
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Download Case StudyHydrum
Drum and materials handling experts Hydrum is known for its quality manufacturing. After more than 40 years of manufacturing in Australia, Hydrum’s products can now be found around the world. The largest export market is China.
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Download Case StudyKelly & Windsor Australia
Kelly & Windsor Australia’s innovative chemical free bedding products, including pillows and quilts, are sold around the globe. The main marketing message used to promote these quality products is that they are Australian Made.
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Download Case StudyMIG International
After almost four years of knocking on doors, quilt manufacturer MIG International has penetrated the Chinese marketplace with the help of the AMAG logo and its key messages.
Domestic Case Studies
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Download Case StudyA.H.Beard
Bedding manufacturer and proud Australian Made, Australian Grown logo user A.H.Beard celebrates a major milestone this year – its 110th anniversary.
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Download Case StudyAustralian Made Store
The Australian Made store, opened in late 2009, has already exceeded sales expectations. The store, which is branded with the Australian Made logo, only sells products registered to carry the symbol – giving shoppers the confidence that their souvenirs and gifts are truly Aussie.
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Download Case StudyBev Marks Furniture Australia
Bev Marks Furniture Australia is an Australian owned and operated retailer committed to selling only Australian Made beds, bedroom and household furniture. As an inaugural Australian Made Campaign Partner, Bev Marks Furniture Australia joined the Campaign in 2006 and experienced 46% growth in sales that same year.
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Download Case StudyBraille Tactile Signs
Australianness has landed a Melbourne manufacturer one of the country’s largest braille and tactile projects. Braille Tactile Signs (Aust) has nearly completed Disability Discrimination Act-compliant identification signs for more than 20,000 bus stops across Melbourne and regional Victoria and won the contract because it was a local manufacturer.
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Download Case StudyChampion Compressors
Leading air compressor manufacturer, Champion Compressors, has used its Australianness to help secure a landmark export deal. The Melbourne-based manufacturer will supply a major gas field in Southern Pakistan with compressed-air and instrument-air/nitrogen-generation packages valued at about $1 million.
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Download Case StudyEco organics
Re-branding as Australian has been the perfect value-add for environmental business, Eco organics.
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Download Case StudyHenselite
When it comes to lawn bowls, Henselite is out bowling its competitors—on and off the green. The Melbourne-based company is the only Australian manufacturer of lawn bowls. It has been supplying professional and club bowlers and retailers worldwide for almost 80 years. Amidst an ever changing market, Henselite is using the AMAG logo to actively leverage its Australianess over its two main competitors from the UK.
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Download Case StudyKatie Perry
Live the dream and support the Australian economy. That’s the philosophy behind Australian fashion designer Katie Perry. The 29 year-old who manufactures her garments from jersey fabrics knitted and dyed in Melbourne, will release her latest collection—Trust—this Spring. Since the conception of her self-named label in 2007, Perry has been adamant in ensuring her garments are made in Australia.
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Download Case StudySleepyhead
Capitalising on its Australianness has helped leading mattress manufacturer Sleepyhead expand its operations. Sleepyhead is on the verge of opening its new $35 million manufacturing and distribution facility in Melbourne.
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Download Case StudyStikki Products
Stikki Products has been manufacturing in Australia for more than 30 years and is known for its innovative paper products and recently launched a new line of sticky notes made entirely from 100% ENVI carbon neutral paper.
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Download Case StudySutton Tools
Cutting tools specialist Sutton Tools is growing from strength to strength. The family-owned business manufactures and distributes precision cutting tools and accessories.
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Find out moreAustralian Made Media
Australian Made Media (AMM) is a new information rich, low cost, integrated communications platform exclusively for products that carry the Australian Made, Australian Grown logo. It combines the rational product sell of infomercial media with the emotional hook of brand communication.
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