Australian Made message vital to Clipsal’s marketing strategy

Clipsal Australia has a long and proud history of supporting the Australian Made Campaign. The famous triangular insignia has adorned the electrical manufacturer’s packaging, header cards, products and brochures for many decades.

The logo is especially important to Clipsal as it makes an important statement to the electrical contractor market that Clipsal continues to manufacture products in Australia in spite of a change of ownership in 2003 and strong competition from overseas.

As market leader in the electrical industry, much of Clipsal’s great success is based on its track record of designing, developing and manufacturing innovative products in Australia.

In fact, Clipsal employs over 2300 personnel throughout its five manufacturing facilities located throughout Australia producing market leading Clipsal products such as the 2000 Series, Slimline, Classic switches and sockets and much more.

Clipsal’s contractor customers are amongst the most loyal to be found in any industry. This is confirmed by membership programs, factory visits and discussions Clipsal initiates with its customers. Clipsal’s reputation for quality and service is a direct result of manufacturing products in Australia, a point Clipsal likes to point out and showcase to visitors. Customers are then reminded of these messages every time they purchase a Clipsal product featuring the Australian Made logo. And with the flood of imports Clipsal competes with, the Australian Made symbol is now creating a significant point of difference.

Executive General Manager of Clipsal Australia, Erik Scholz says the Australian Made logo does influence the purchasing decisions of customers.

“There are a number of factors that affect our customer’s purchasing decisions. It’s not always about who’s the cheapest. In our field, the Clipsal brand promises a total package combining quality, easy installation, representation and support. The Aussie Made logo is an important part of that package and many of our contractor and wholesaler customers tell us that they prefer to support Australian made products as they believe these are better suited to our specific conditions.”

It’s also important to Clipsal that its high profile and high volume staple products such as the 2000 Series support Australian Made.

“When a cornerstone of your marketing is to support the Australian electrical industry, ideally you want to have your key products made here.”

For more information about Clipsal, please visit www.clipsal.com or call 1300 2025 25.