AIMEX and Superyacht Australia join the campaign
Wednesday, June 12, 2013
The Australian International Marine Export Group (AIMEX) and the Australian Made Campaign are joining forces to promote the marine export and superyacht industries.
The iconic green-and-gold Australian Made logo will soon be used to help brand AIMEX promotions around the world.
“Our focus is promoting Australian exporters globally and promoting Australia as a destination for Superyachts to cruise in our waters and have their refits and repairs undertaken. The Australian Made logo will play an important role in helping us to do that,” AIMEX Group CEO, Mary Ann Edwards, said.
The Australian Made logo is Australia’s only registered country-of-origin trademark for genuine Australian products. Associating with the logo provides a commercial advantage to Australia’s exporters, because it readily establishes a connection with Australia’s reputation for high quality, well-manufactured products.
“We are proud to have the peak body representing the Australian marine export and superyacht industries as an Australian Made Campaign Associate, and using the logo to help create opportunities for the industries in export markets,” Australian Made Campaign Chief Executive, Ian Harrison, said.
“The Australian Made logo has been used extensively in export markets around the world for over a quarter of a century, and research shows that it has proved extremely effective in connecting with Australia – which is exactly what you want a country-of-origin symbol to do.
“Further research has also clearly established that Australian products carrying the logo in export markets are more likely to increase sales than Australian products not carrying the logo.”
The AIMEX Group has been connecting Australian manufacturers of marine exports with international buyers around the world for more than 15 years. Marketing initiatives include international trade shows , media missions, the Australian Superyacht and Marine export awards, the Australian Superyacht and Marine export conference (ASMEX) and key publications. Businesses can only become members of the AIMEX Group if they manufacture in Australia.
The marine exports and superyachts industries generate significant export revenue for Australia.