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Australian Made welcomes National Food Plan

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Australian Made welcomes National Food Plan

The Australian Made Campaign has welcomed Australia’s first National Food Plan.

“We welcome the National Food Plan’s focus on exporting into Asia, and in particular the importance of branding Australian products in those marketplaces,” Australian Made Campaign Chief Executive, Ian Harrison, said.

“It is very pleasing to see Ministers Ludwig and Emerson recognise the important role that the Australian Made, Australian Grown logo can play in building the Australian brand in Asia.

“The logo has been used extensively in export markets around the world for all of its 27 years and is readily identified with Australia – and its clean, green environment and high health and safety standards – which is exactly what you want a country-of-origin symbol to do, particularly in Asia.”

“The logo is well-placed to provide the platform for growing food exports into the Asian region,” Mr Harrison said.

The AMAG logo is a registered certification trademark in the USA and China, with registration pending in the Republic of Korea and Singapore. This means that Australian exporters have a symbol which can be used on their genuine Aussie products in those countries, that both establishes the authenticity of those products and is legally protected under the local legal systems. Applications for seven other Asian countries are contemplated in 2013/2014.

The National Food Plan can be viewed via http://www.daff.gov.au/nationalfoodplan

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