Shoppers encouraged to celebrate local products and produce this Christmas
Thursday, December 05, 2013
The Australian Made Campaign is urging shoppers seeking out local products and produce this Christmas to look for the Australian Made, Australian Grown logo.
“Our latest research shows that now more than ever, buying local is important to Australian consumers, because they are more aware of the quality, health and safety benefits, and the impact on local jobs, industry and the community,” Australian Made Campaign Chief Executive, Ian Harrison, said.
“The Australian Made, Australian Grown logo provides assurance to shoppers that what they are buying is genuinely Aussie.”
The logo is Australia’s only registered country-of-origin certification trade mark for Australian goods.
The iconic kangaroo logo has been providing consumers with a readily recognisable (98%) and trusted (88%) symbol for Australian products and produce for nearly three decades.
“Every dollar spent on locally made and grown products this Christmas will have a direct impact on the livelihoods of our growers and manufacturers, and on the standard of living of the wider community,” Mr Harrison said.
The festive season is a great time to celebrate the fantastic products and produce we make and grow in Australia, and the people behind them. If you’re shopping online, the best way to find locally made and grown products is to visit the product directory at www.australianmade.com.au. Only certified products can be featured , which means that you can be sure that the products you source via the website are manufactured, processed or produced in Australia.