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Premium Australia Foods launches major ecommerce campaign promoting Aussie products to the Chinese market

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Australian Made Campaign Chief Executive to step down
Australian Made Campaign Chief Executive to step down

(28/05/2018 )

The Australian Made Campaign’s Chief Executive, Ian Harrison, has announced he is stepping down at the end of July this year, after 14 years at the helm of the organisation responsible for promoting and administering the nation’s iconic green-and-gold Australian Made, Australian Grown logo.

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Premium Australia Foods launches major ecommerce campaign promoting Aussie products to the Chinese market

Beginning on the 15th of August, Australian Made Campaign Retail Supporter, Premium Australia Foods (PAF), will begin a major ecommerce campaign promoting Australian-made products to the Chinese market online, via the high-profile Chinese platform SFHT.

This promotion compliments PAF’s online presence on some of the most successful online retail websites in China – Tmall, Amazon.cn, JD and YHD.

Founded in 2013, PAF’s mission is to grow the presence and sales of premium Australian-made and Australian-grown products in China.

PAF is actively seeking new items to add to the range of products it is currently selling. If you make or grow food and beverages, health and beauty or baby products, they could be eligible.

Many of the barriers SMEs traditionally face upon entry into the Asian markets are reduced through PAF’s facilitative, collaborative approach and its resources on the ground in both Australia and China. As a result, businesses growing and manufacturing products in Australia can enjoy a low-risk, low-resource approach to achieving success online in China.

For more information, visit http://thepathtoasia.com.au or contact Chris Morley on 0433 589 714 or chris@premiumaustraliafoods.com.

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