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Consumers encouraged to ‘search and shop green-and-gold’ in the lead-up to Australia Day and beyond

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Consumers encouraged to ‘search and shop green-and-gold’ in the lead-up to Australia Day and beyond

The Australian Made Campaign is calling on all Australians to support our farmers, fishermen and manufacturers this month by considering the many ways they can get behind them in the lead-up to Australia Day and beyond.

“We’re encouraging consumers to ‘search and shop green-and-gold’ whenever possible, and take the time to maintain a general awareness of what the local industry has to offer – they might just be surprised to discover the wide variety of goods produced in this country,” Australian Made Campaign Chief Executive, Ian Harrison, said.

“It all starts with the green-and-gold Australian Made, Australian Grown kangaroo logo”, Mr Harrison said.

The logo is the only registered country-of-origin certification trade mark for all products and produce made or grown in Australia.

The Australian Made Campaign promotes certified Australian Made and Australian Grown products via its social media platforms every day and its website offers speedy search of over 15,000 products via a comprehensive online directory. New product showcases keep consumers up-to-date with the latest additions, the ‘Aussie Made Club’ suggests ways of incorporating local ingredients into recipes, and regular giveaways are offered to help get products into the hands of everyday consumers.

“Australia Day is a great time of year to celebrate Aussie producers and maintaining the connection between local industry and the community throughout the year is the next goal – let’s make every day Australia Day,” Mr Harrison said.                                           

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