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Regional centres rely on local industry - campaign to drive awareness of genuine Aussie products

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Regional centres rely on local industry - campaign to drive awareness of genuine Aussie products

When it comes to driving economic growth and shoring up the future of regional communities, residents can turn to local manufacturers, producers and growers.

A campaign with the Australian Made, Australian Grown (AMAG) kangaroo logo at its centre has been in launched in Bendigo and Newcastle as a reminder about the importance of buying local and how to identify genuine Aussie products.

The campaign will see the AMAG logo featured prominently on billboards and in print advertisements in Bendigo and Newcastle and will encourage consumers to keep an eye out for the logo when shopping and businesses to promote their locally made products by applying to use the logo on their ‘genuine Aussie’ products.

AMCL Chief Executive Ian Harrison says supporting local businesses and growers puts money back into the community.

“It is evident that consumers are keen to back local industry and local jobs, but importantly, they are recognising the value in locally made and grown products and produce,” Mr Harrison said.

“By buying locally made or grown products and produce consumers are strengthening their community by investing their dollar closer to home.”

“Consumers understand the knock-on effects of their purchase decisions and the impact of that on their regional centres,” Mr Harrison said.

The Australian Made, Australian Grown logo is used by more than 2500 businesses on over 16,000 genuine Aussie products sold in Australia and around the world.

Consumers can show their support for the logo by joining the Aussie Made Club:

Businesses can become licensees by visiting the Australian Made website: