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Retail Global 2018: Country-of-origin branding for ecommerce retailers

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Australian Made Campaign Chief Executive to step down
Australian Made Campaign Chief Executive to step down

(28/05/2018 )

The Australian Made Campaign’s Chief Executive, Ian Harrison, has announced he is stepping down at the end of July this year, after 14 years at the helm of the organisation responsible for promoting and administering the nation’s iconic green-and-gold Australian Made, Australian Grown logo.

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Retail Global 2018: Country-of-origin branding for ecommerce retailers

Australian Made Deputy Chief Executive, Ben Lazzaro, recently travelled to the Gold Coast to inform local ecommerce retailers about the benefits of adopting Australian Made branding in the online space, at the 12th annual Retail Global Conference & Expo.

The event which took place 23-25 May at the Gold Coast Convention Centre provided a networking opportunity for 1200 digital merchants, from SMEs to large enterprises. Attendees also had the opportunity to hear from a number of industry experts.

Retail Global _500px

Speaking to retailers as part of the Cross-Border Panel, Ben explained that the influential Australian Made certification can help online retailers to boost their sales, because it is highly recognised and widely trusted.

He further stated that the Australian Made logo - a registered certification trademark, can be used in conjunction with YPB Group’s anti-counterfeiting QR codes that help combat fraud in the market place, to guarantee product authenticity for businesses trading here and overseas. 

To enquire about attending or participating in Retail Global 2019 visit www.retailglobal.com.au.

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