Alicia Molik to represent the Australian Made Campaign again

The Australian Made Campaign is proud to announce that Australia's Fed Cup Captain, Alicia Molik, will again be our ambassador this year, in what we know will be another fantastic Australian Made Summer of Tennis campaign.

The initiative highlights the importance of supporting our Aussie growers and manufacturers as well as our Aussie athletes, and includes sponsorship of a range of high profile events via the Fed Cup Foundation.

• The Australian Made Campaign will again be investing in the future of regional and rural Australian children, by sponsoring the Foundation Cup, the only interstate challenge for children 13 and under in regional and rural Australia.
• Breakfast with the Stars events, which promote the achievements of women in tennis and kick off the Apia International in Sydney and Australian Open in Melbourne, will again be heavily branded and provide fantastic opportunities to spread the message about buying Aussie.

The campaign is supported by national advertising and publicity promoting the logo as the best way to identify genuine Aussie products.

Australia's clean, green environment is one of the reasons why outdoor sport is so well-loved in this country and why Australian tennis attracts so many visitors each year. Our partnership with the Fed Cup Foundation and Alicia Molik will help lift the visibility of the logo dramatically amongst Australians throughout the season.