The Australian Made logo being used by LSC as a symbol of quality and distinction is enabling LSC to not only strengthen their presence in existing export markets, but is also opening up opportunities in new export markets around the world.
LSC are a Melbourne based designer and manufacturer of lighting control equipment for the entertainment industry. They have a 30 year heritage in designing leading edge control systems for theatre, concerts, television, film and architectural applications, LSC signed up for the Australian Made Campaign to reinforce their drive to convince potential customers that their products are definitely manufactured by the company.
“There is certainly a feeling within our industry that third party manufacturing in cheap labour countries is lowering the quality level of products. We wanted to state clearly and by independent assessment using the Australian Made logo, that we are 100% Australian owned and all our products are designed, manufactured and distributed by LSC,” says LSC’s founder and now Managing Director, Gary Pritchard.
Dimmer Room,
Channel 9 Studios, Sydney
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LSC’s commitment to manufacturing in Australia is further exemplified by building a purpose-built facility in the South East of Melbourne to house their design, sales, manufacturing and warehouse departments in the one location.
”We have been exporting for over 20 years now and yes, the temptation to manufacturer overseas has been there, but keeping everything under the one roof ensures we are in total control of our own destiny. The Australian reputation for innovation and producing quality products coupled with our distinct Aussie character is gaining momentum in overseas countries and people are relieved to see the Australian Made logo,” says Gary.
LSC believes the logo has definitely helped in winning Australian sales as well. The company is a past winner of an Australian Design Award and has won many industry awards worldwide. LSC products were chosen to be used in the Australian Pavilion at the last World Expo in Japan, are used in most major and regional theatres Australia wide and are also used in most national television and film productions. LSC now export to over 40 countries and exports comprise in excess of 65% of their total manufactured product.
For more information on the company and their products contact LSC Lighting Systems (Aust) Pty Ltd on +61 (0)3 9702 8000 or visit the website www.lsclighting.com.au
For more information about how to become a licensee, please contact Australian Made Campaign on 1800 350 520 or click here.