The Australian Made, Australian Grown brand is becoming a familiar face on the world stage. Thousands of products carrying the logo are sold around the world, and with a new export project underway the stylised kangaroo logo will soon have an ever stronger presence in the global market place.

In late 2007 the Campaign welcomed the announcement of a $2.7 million export grant from the Federal Government. The three year grant will assist the Campaign in continuing promotions in the US and Thailand as well as expand these promotions to markets such as Canada, the Middle East and the UK.

“This grant will help us further promote Australian products to consumers around the world. Our logo is recognised by 98% of Australian consumers and trusted over any other country of origin identifier. Research findings from our recently completed export project has shown that consumers in export markets highly value our products and view our symbol as a trustworthy and official symbol for Australia,” says Ian Harrison, Chief Executive of the Australian Made, Australian Grown Campaign.

To read the strategic plan for the export campaign, please click here.
 
More information about the grant and how to benefit from these new promotions will be available here soon. Australian Made, Australian Grown licensees wanting to get involved in the two campaigns should contact AMCL on 1800 350 520.

UPCOMING PROMOTIONS

May 6-9, 2009: HOFEX (Hong Kong). Food industry trade show.
May 16-19, 2009: NRA Show (Chicago). The National Restaurant Association Show is the largest and most comprehensive gathering of restaurant, foodservice, lodging and retail professionals in the world.
June 2009: R. Field/Foodland promotions (Honolulu). In-store retail promotion of Australian products and produce.
June 28-10, 2009: Summer Fancy Food Show (New York). North America’s premier showcase for the food and beverage industry.

For more information about AMAG’s export promotions and how to participate, please contact Export manager Ranjit Singh via email Ranjit.singh@australianmade.com.au

RECENT PROMOTIONS IN BRIEF

G'Day USA 2009

The annual promotion of all things Australian recently captured the imaginations of American consumers with the January 2009 G’Day USA celebration showcasing the best of Australia through a wide range of events and promotions. The celebration has become the largest foreign country promotion in the US with more than 15,000 participants last year.

As part of the month long celebration, the Australian Made, Australian Grown Campaign (AMAG) was again heavily involved in promotions of Australian products and produce in selected specialist food and beverage retail stores as well as the major winter Fancy Foods Show.

The Fancy Food show, sponsored by AMAG, attracted food and wine trade contacts, executive chefs, caterers, large distributors, small specialty importers and trade media from across the U.S., while special in-store displays and demos promoted Australian in San Francisco’s renowned Andronico’s Market, Bristol Farms in Los Angeles and The Food Emporium in New York.

The promotions were further strengthened by the US focused AMAG website, www.australianmade.us, which includes product information and details of where to get the products featured in our promotions and which are licensed to carry the AMAG logo. Products promoted included beer, cheeses, olive oil, tuna, macadamia nuts and muesli, meats, seafoods and specialty sauces.

Cosmoprof Asia 2008

AMAG supported the participation of AMAG licensees at the Cosmoprof Asia 2008 Show in Hong Kong, 12-14 November 2008. AMAG is worked with Austrade to encourage the participation of companies at the show by offering a financial and marketing package to offset the cost of participation.

To find out more about the package, please click here.

To read more about Cosmoprof Asia 2008, please click here.
 

Big Five 2008

As the construction boom in the Gulf region continues, so do the opportunities for Australian businesses to participate in the more than 250 major civil construction projects (worth nearly $120 billion) across the region. A number of licensees participated in the November 2008 Big 5 Show, the largest show for the building and construction industry in the Arabian Gulf, to take advantage of the opportunities.

For the sixth year running, AMAG worked with Master Builders Australia to assist participants in clearly promoting themselves as Australian using the Australian Made, Australian Grown logo as a point of differentiation.
 

Wine promotion in Canada 2008

Australian Wines were promoted in Canadian restaurants to encourage Canadians to quite literally get a taste of Australia. 

Whole Foods 2008

A wide range of licensee products were promoted in US food retail chain Whole Foods during October 2008. The promotion gave American consumers the opportunity to taste some of Australia's most exciting food products.

National Restaurant Association Show 2008

AMAG branded the Australian pavilion at this year’s National Restaurant Association Show in Chicago, an enormous exhibition of food and wine with more than 70,000 buyers from 115 countries. The pavilion used the famous green and gold logo to identify exhibitors as Australian and attracted much attention from both media and key buyers.

The pavilion highlighted some of Australia’s best produce including wine, nuts, seafood, meat, beer, spices, oils, truffles and chocolates.

G'Day USA 2008

Growing from its inception in 2004 and celebrating its fifth year of success, Australia Week is now arguably the largest foreign country promotion held annually in the United States and the Australian Made, Australian Grown Campaign was once again actively involved this year.