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Research

Domestic Research

  • 2010 Survey of exporting logo users

    The use of the logo in export markets has increased significantly over the export project period and businesses using the logo have experienced a greater increase in sales than those not using the symbol.

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  • 2009 Consumer survey attitudes towards logo and buying locally made

    Logo is recognised by 94% of Australian shoppers and trusted over any other country of origin symbol by 85%, according to the Roy Morgan Research survey.

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  • 2008 Survey of logo users – export focus

    Logo users are active exporters and use the logo in markets around the world, according to this extensive survey among logo users.

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  • 2007 Consumer survey on attitudes towards Australian grown food

    Consumers want to buy Australian grown fresh and processed foods, according to research conducted by Roy Morgan Research.

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  • 2005 Small survey of logo users and their export activities

    In October 2005, a phone survey of all current AMCL licensees was carried out. The objectives of the survey included to identify licensees who could assist in the Bangkok and Los Angeles research program.

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  • 2002 Roy Morgan Research consumer survey on attitudes towards buying Australian made and the logo

    Roy Morgan Research survey from 2002 focused on consumer attitudes twoards buying Australian and the Australian Made, Australian Grown logo.

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International Research

  • 2009 Dubai survey of importers’ perception of Australian products and AMAG logo

    Australian products are held in high regard by Dubai-based buyers, who also have a clear preference for these products carrying the logo.

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  • 2009 US survey of effectiveness of US promotions of logo and Australian products

    Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.

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  • 2007 Survey of shoppers and importers in Thailand

    A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.

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  • 2005 US survey of perceptions of logo and Australian products

    Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.

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