Using logo as much as possible makes business sense

Australian owned family business Septone has been an Australian Made, Australian Grown licensee for many years and continues to be a strong believer in the benefits of promoting its Australian heritage to consumers. Queensland-based Septone has an extensive range of chemical products, which caters for Australian and international markets including automotive (trade and DIY), industrial, mining, hygiene, hardware, hospitality, transport and marine.

“Our product range is the largest among our Australian competitors and we compete in various markets against both Australian and international companies selling products manufactured overseas. Consumers want to buy products made in Australia and advertising the fact that our business is Australian owned and our products are manufactured here gives us a competitive advantage,” explains National Sales Manager Robert O’Neill.

The Septone brand name has been built on a reputation of producing superior Australian-made products that are designed and manufactured with careful consideration to ensure the success of the products and provide ultimate customer satisfaction. Septone proudly displays the green and gold logo on its product range.

“We use the logo a lot – not just on our products, but also in our literature and at trade shows. On products sold to consumers, the logo is used on the front of packaging and a lot of our packaging is designed in green and gold colours to compliment it,” explains Robert O’Neill.

Septone is passionate about its history of manufacturing first-class chemical products. The business is ISO9001 accredited and always looking for new ways to improve the product range and optimise its marketing efforts.

“We have gradually explored new ways to incorporate the Australian Made and Owned logo in our marketing material. We want to promote the fact that we are Australian made and owned and these days we use the logo on anything from sales material to our website,” says Robert O’Neill.

To learn more about Septone and its extensive product range, please visit www.septone.com.au or call (07) 3390 5044.