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Australian Made Webinars

Break into the Chinese market with Oz-Town at CIIE 2019

What: Australian Made Retail Supporter, Oz-Town, will be hosting an Australian pavilion at the 2019 China International Import Expo (CIIE) and are inviting interest licensees to participate. 

If you are interested in attending CIIE with Oz-Town please contact Sophy Liu on (02) 9410 9806 or email info@oz-town.com.

Learn how to protect your brand with Trust Codes

What: Want to find out how to secure your supply chain, protect your brand against counterfeiting, and ramp-up your end-customer engagement capabilities?

Trust Codes creates brand and supply chain security solutions for manufacturers using a range of technologies to build a platform which can determine a product’s authenticity, enable product recalls and bypass wholesale/retail parties to enable the manufacturer to engage directly with their end-consumer.

Breaking into Asia: the ‘must-knows’ & ‘must-dos’

What: Sara Cheng, Head of International Business at the Australian Business Consulting & Solutions, part of the NSW Business Chamber, will share her insights and tips learnt from assisting more than 1,000 businesses exporting to Asian markets over the past 20 years.

Ms Cheng will share the journeys of three exporters engaging with the Chinese market, cover the ‘must-knows’ and ‘must-dos’ and share some unique insider tips on getting things done to achieve success in a fast-changing complex overseas market.

Learn how to protect you intellectual property with Wrays

What: Adrian Huber, Special Counsel at Wrays, one of the largest independent IP specialist firms in Australia, will demystify the topic of intellectual property, putting it into a business context and sharing tips and best practices to help you protect your brand, marketing materials and even product packaging.

Adrian regularly advises businesses of all sizes on how to proactively leverage the value of their intellectual property by defining their IP strategy and assisting with the implementation of programs, policies and procedures to turn strategy into action.

Learn how to accelerate your startup or emerging brand with Amazon

What: Kristin Perchal, Head of Amazon Launchpad, will share a new program to Australia focused on empowering Australian entrepreneurship. In the webinar, Kristin will also highlight various brands that have participated in the program in other countries and discuss the benefits of this invite-only program.

Topics include:

  • How the program is uniquely designed to support Australian entrepreneurs
  • How brands in the program can grow locally and scale globally with Amazon
  • Core benefits brands will receive that can accelerate their time to market and sales growth on Amazon
  • Brand success stories from other countries

An introduction to the concepts, cost and potential returns achieved through digital marketing

What: CPM, CPC, PPC, CTR, SEM, SEO …  if these marketing terms are not a part of your regular business vocabulary but you suspect you should know more about online advertising in order to grow your brand’s audience and product sales, join this webinar for a de-mystifying introduction to digital marketing.

Dale Hellyer, a Senior Client Strategy Manager for Convincely digital marketing agency, will use the Australian Made brand as a case study to show you how to successfully leverage the ‘Australian-ness’ of your brand through audience targeting, keyword bidding and other digital advertising techniques.

Dale will give participants an overview of how to begin marketing your business online using a range of digital channels, including: Google Display and Search advertising, social media marketing, lead-generation activities and native media campaigns. 

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527