"Food fraud", product counterfeiting, brand theft and supply chain leakage can cause extensive damage to a brand or business.
New technologies can help you protect your brand and secure your supply chain. They also facilitate improved traceability of product distribution and enable efficient recall should the need arise.
Systems include unique identifiers such as QR codes, product identification numbers, forensic materials and anti-tampering devices. These combine with cloud-based platforms which monitor activity and use real-time data-analysis to identify suspicious supply chain behaviour... and notify the owner.
Some platforms also enable direct engagement between customers and your brand via mobile phone apps and social media.
A number of organisations offer relevant products for Australian businesses. If your business would benefit from product, brand or supply chain security then consider the solutions below:
YPB is the Australian brand protection and customer engagement solutions company at the centre of the global fight against counterfeiting and product diversion.
YPB is a world leader in anti-counterfeit and anti-theft solutions that secures brands and products via patented authentication and serialisation technology. Their solutions empower businesses to verify each product’s authenticity from manufacturing right through to its destination, as well as enabling them to engage with and market to their customers before and after purchase.
Tell the world you’re not just Australian Made, but the authentic product too!
Product counterfeiting and brand appropriation is a global market issue that particularly affects Australian brands across the Asia-Pacific region. Australian Made licensees now have access to YPB's world leading brand protection products and technology.
Combining the Australian Made logo with YPB’s low cost anti-counterfeiting solutions is the perfect way to ensure product and brand integrity.
YPB can offer customised Australian Made QR codes with secondary peel off and scratch off authentication security, enabling businesses and their customers to verify each product’s authenticity and integrity throughout the supply chain, as well as enabling brand managers to engage with and market to their customers before and after purchase.
Engage, capture data and message your customers with YPB Connect.
The YPB Connect platform is an advanced online tool that enables businesses to track customer interactions with their Australian Made QR code at the point of sale. Every YPB QR code reports on every interaction back to the Connect platform. A smartphone and YPB’s advanced anti-counterfeiring technology is all it takes to capture insightful customer data.
YPB Connect also enables targeted messaging to engaged customers based on a wide range of parameters and profiles. From a single dashboard businesses can create, customise and manage customer campaigns in real time. The Connect platform also allows brand managers to analyse all facets of a campaign via a range of in-depth reports, and data can be extracted for integration into external business intelligence platforms for further analysis.
To find out more visit www.ypbsystems.com/ or contact YPB Group here.