Licensee Promotion

Australia Day Liftout

The Australian Made Campaign is pleased to announce a range of discounted Australia Day advertising opportunities with Fairfax Media.

The Sydney Morning Herald is joining The Age in offering Australian Made licensees exclusive rates in an eight-page Australia Day feature, to be published on Friday, January 26, 2018.

The liftouts will celebrate all things genuinely Aussie, and promote the importance of buying Australian made and grown products to our economy and local businesses.

At the lowest, most affordable rates we have ever negotiated for Australian Made licensees, this is an incredible opportunity to participate in one or both of these top tier publications at a highly relevant time of year.

It is worth noting that while some may only wish to target one state, the dual state option offers the best value for reach.

For more information, download the flyers below, and contact Marcus Sands on 03 8667 3857 or msands@fairfaxmedia.com.au to book.

Brand Power

The Australian Made Campaign is proud to be partnering with Brand Power to create a TV advertising platform dedicated to increasing sales of genuine Aussie products.

"This initiative combines two powerful, established and persuasive marketing tools in an exciting new initiative for businesses making and growing products here," Australian Made Campaign Chief Executive, Ian Harrison said.

Founded on Brand Power’s proven marketing principles, the new TV advertising platform provides businesses with the opportunity to promote their Aussie products using Australia’s most recognised and trusted country-of-origin symbol, to drive sales and brand awareness.

Only products certified to carry the Australian Made, Australian Grown logo are eligible to take up this opportunity and be featured in the new campaigns.

While developed with TV in mind, the Australian Made advertising platform can produce digital videos for online purposes as well, providing reach and an engaged audience for your brands.

All campaigns will also be shared via the Australian Made Campaign's digital platforms.

The Australian Made Campaign is committed to providing value-for-money opportunities for licensees, and as a result, the rates associated with participation in this initiative are highly competitive.

For over 25 years, Brand Power has driven sales for global icons, and has become an institution in Australian households and around the world, by influencing consumer behaviour and delivering unparalleled marketing ROI to its clients. Buchanan Group is the creator of Brand Power.

For more information, contact Buchanan Group:

Watch this video

Toby Sheppard, Account Executive
03 9684 6407 / 0418 337 329
toby.sheppard@buchanangroup.com

Industry Update magazine

The Australian Made Campaign has negotiated a range of heavily discounted advertising opportunities in Industry Update magazine, Australia’s largest circulating manufacturing magazine, available exclusively for businesses licensed to use the Australian Made, Australian Grown logo.

Logo licensees will receive 10% off all standard rates published in the Industry Update media kit. To view standard rates, download the Industry Update media kit here.

Industry Update is dedicated to informing, supporting and promoting the Australian manufacturing industry, and regularly features columns from Australian Made Campaign Chief Executive, Ian Harrison, as well as licensee news and case studies. The niche publication is a must-read for top level management, purchasing and marketing managers and technical engineers, with a national circulation of 18,665 and readership of 74,660.

The Australian Made Campaign is proud to be working with the Industry Update team to bring these reduced rates to licensees.

For more information, contact Industry Update:

Scott Filby, Publisher
02 9439 1288
scott@industryupdate.com.au