The Australian Made Campaign is now in Queensland, to provide the Queensland business community with access to a local resource for information about the Australian Made, Australian Grown (AMAG) logo.
An Australian Made Campaign representative, Matt Roberts, has been appointed to the Chamber of Commerce and Industry Queensland (CCIQ). Matt Roberts is working with CCIQ to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.
The iconic green-and-gold AMAG logo is the only registered certification trade mark for Australian country-of-origin claims.
“The Australian Made Campaign is proud to be working with CCIQ to make the Australian Made, Australian Grown logo more accessible to Queensland businesses”, Australian Made Chief Executive, Ian Harrison, said.
CCIQ CEO Stephen Tait said, “As a foundation member of the Australian Made Campaign we are delighted to be supporting the initiative in Queensland. The Australian Made Campaign helps drive recognition and awareness of the fantastic products made, grown and produced across Queensland.”
Used by more than 1800 companies on more than 10,000 products sold here and around the world, research shows it is the AMAG logo that gives the vast majority (88%) of Australian consumers strong confidence that a product is Australian. With recognition of the AMAG logo at an all-time high of 98% it is by far the country-of-origin identifier Australian consumers know and trust best.*
To find out more about the AMAG logo, call 1300 731 988, or email firstname.lastname@example.org.
*Roy Morgan 2012