Licensee

Login using your username and password

Forgot your password? Reset

Don't have account? Signup

Australian Made Club

Use Facebook or an email

or

Forgot your password? Reset

Don't have account? Signup

Join the Aussie Made Club for free

Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email

or
By signing up you agree to the Terms & Conditions and Privacy Policy

Reset password

Enter email to reset password

Already have account? Login
Don't have account? Signup
×

Australia’s iconic green-and-gold kangaroo, the Australian Made, Australian Grown (AMAG) logo, is now a registered certification trade mark in Singapore.

Every year for the past three years the logo has made its mark in another Asian country – it was registered in South Korea in 2013 and China in 2012. It is also a registered certification trade mark in the USA.

The not-for-profit Australian Made Campaign, which administers the logo under a formal contract with the Australian Government, says more Asian countries are to follow, in line with the growth in exports to the region.

“The Australian Made Campaign is proud to support Australian exporters, and help boost sales of genuine Aussie products and produce in Asian markets,” Australian Made Campaign Chief Executive, Ian Harrison said.

“Australia’s reputation for high quality, high health and safety standards throughout our manufacturing and processing industries, and a clean, green environment in which to grow produce continue to drive demand overseas, and the logo readily connects those qualities to genuine Aussie goods.”

“The fact that these registrations can also now provide a legal framework – under local laws in those different countries – for our exporters to rely upon should their goods be copied or used without proper authority, is a win for Australian farmers and manufacturers,” Mr Harrison said.

The network of overseas businesses using the AMAG logo to boost the Asian sales of their imported Australian products and produce is also growing steadily. In Singapore it now includes some of the biggest distributors and retailers in Asia, including Benelux Flowers and Food Pte Ltd, Cold Storage and NTUC Supermarkets.

A chain of Australian Made branded stores was recently established in South Korea, and just last month it was it was announced that 200 Australian Made branded stores would launch in China next year.


Facebook Comments:


Aussie logo formally recognised in Singapore

Published

Wednesday, November 26, 2014


Share


Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527