The Australian Made Campaign is pleased to announce the roll out of Australian Made branded stores in China, under a new partnership with Australia Made Shop Pty Ltd (AMS).
A majority Australian-owned company, AMS will initially launch in Shanghai, with stores to open in other major cities in 2015.
AMS will only showcase and retail products certified to carry the Australian Made, Australian Grown logo to the affluent Chinese market.
The first store will open in December/January this year, stocking shelf-stable products. As new stores open during 2015, it is intended to offer fresh produce as well.
“The Australian Made Campaign is proud to extend its network of Australian Made branded stores into China,” Australian Made Campaign Chief Executive, Ian Harrison said.
“These stores can provide exciting new opportunities for producers of genuine Aussie products and produce, through a new channel to the burgeoning Chinese market.”
Federal Minister for Small Business, Bruce Billson, said an 'Australian Made' retail presence showcasing the very best and most authentic Australian products to the crucial Chinese market was truly exciting.
"Knowing that suppliers have an 'on the ground' partner to market their 'Australian Made' products to increasingly discerning Chinese consumers builds exporter confidence and optimism, and local jobs and economic opportunities,” Mr Billson said.
AMS Director, David Goodwin, said showcasing Australian products under the most recognised brand of the green and gold kangaroo promised to be a great partnership for Australian suppliers.
“The roll out of direct Australian Made retail shops in China is going to give Australian business a bridge into the fastest growing consumer market in the world,” Mr Goodwin said.
AMS is currently sourcing premium quality products for inclusion in its flagship store, prestigiously located in the Shanghai Free Trade Zone.