The Australian Made Campaign is working with Fashion Revolution Day Australia to celebrate local clothing and accessory manufacturers.
The 'revolution' uses social media to spread the very important message about supporting locally made, ethical fashion, by encouraging consumers to turn their clothes inside out and ask the question ‘who made my clothes?’.
“The Australian Made Campaign is proud to support the Fashion Revolution Day initiative, and the platform it provides Australia’s clothing and accessory manufacturers,” Australian Made Campaign Chief Executive, Ian Harrison, said.
“Australian clothing and accessories are made to some of the highest manufacturing standards in the world, under ethical working conditions, supporting local jobs and local industry. When shoppers buy Australian Made not only are they getting a great product, they are also making a statement about Australian values,” Mr Harrison said.
Warwick Rolfe, the owner of New South Wales clothing brand Woolerina, said initiatives like Fashion Revolution Day had a positive impact on local manufacturers, and advocated for consumers to get involved.
“Woolerina works with Australian Merino producers to ensure all of its Merino clothing and accessories are sustainably produced, and certified with the Australian Made Campaign and Ethical Clothing Australia,” Mr Rolfe said.
“We think Australian fashion, made ethically and locally, from Australian Merino fibre is something to get excited about, and we hope consumers will get onboard and help support local businesses.”
Anyone can show their support for the Fashion Revolution Day initiative and the local fashion industry by posting a ‘selfie’ on social media, either showcasing an Australian Made brand with the caption 'I know who made my clothes' or calling out to brands with the question 'who made my clothes?' using the hashtags #whomademyclothes and #AustralianMadeCampaign. For more information on the campaign and local events head to Facebook.com/fashionrevolutionday or fashionrevolution.org.
Fashion Revolution Day is held annually on the 24th of April.
(Caption: Delia Lennane, Head of Design and In-house Production at Woolerina)