Wyndham City will join forces with the Australian Made Campaign this year to help drive support for the local manufacturing industry.
Manufacturers within Wyndham employ more people than any other sector and are vital to the local economy. As an Australian Made Campaign Supporter, Council will be promoting investment in the local community and encouraging local businesses to market their products more effectively through new tools.
Wyndham City’s Portfolio Holder for Economic Development, Cr Intaj Khan said manufacturing is one of the key drivers of Wyndham’s local economy employing 14% of the City’s workforce with the capacity to significantly increase in the future.
“Having local manufacturers here in Wyndham benefits our local economy and wider community by bringing in local jobs for our residents,” Cr Khan said.
“It is important that we help support Australian-made products as they not only help boost our economy but also we can be sure that these products have been made to meet our high Australian standards.”
“Wyndham City fully supports the Australian Made Campaign and will continue to work with our local businesses to help promote and market these products to our local communities,” Cr Khan said.
Australian Made Campaign Chief Executive, Ian Harrison, said country-of-origin branding could play an important role in helping local manufacturers drive sales.
“We are proud to see the Australian Made, Australian Grown certification trade mark displayed prominently on a wide range of goods manufactured in Wyndham, but many businesses are yet to capitalise on the opportunity country-of-origin branding represents,” Mr Harrison said.
“We look forward to working with Wyndham City and the Economic Development team to help inform and educate.”
For manufacturers wanting to find out if products are eligible to carry the Australian Made, Australian Grown logo, or for residents who want to support Australian Made, visit www.australianmade.com.au
For more information about current Wyndham City Council economic development initiatives, visit the Business and Investment page at www.wyndham.vic.gov.au/business