The first-ever Australian Made Week kicks off today and shoppers are being urged to say ‘g’day’ to one extra locally made or grown product per week to help boost the country’s economy over the next 12 months.
According to recent Roy Morgan research, if every household spent an additional $10 a week on Australian Made products, it would inject an extra $5 billion into the economy each year and create up to 11,000 new jobs.
Australian Made Chief Executive, Ben Lazzaro, said the purpose of Australian Made Week – which runs from Monday 24 May to Sunday 30 May – is to celebrate and support local makers and growers.
“It’s an opportunity to focus on the benefits of buying local and highlight that when you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain,” he said.
“Even making a small change in your weekly shopping can create a huge difference for local businesses.”
Give back to Australia's incredible farmers
Photo: Australian Made Week Ambassador Elyse Knowles celebrates Australia's local farmers at The Farm, Byron Bay.
Entrepreneur, model and Australian Made ambassador, Elyse Knowles, is calling on everyone to get involved in Australian Made Week by seeking out and buying genuine Aussie products bearing the trusted green-and-gold kangaroo logo.
“When you’re making purchases – whether it’s flowers, bed linen, sunscreen or socks – go for Australian Made or Grown, and spread the word on your socials by posting about your buy with #AustralianMadeWeek,” Knowles said.
“There are so many high quality Australian products and we have an international reputation for having some of the highest standards in craftsmanship, safety and quality. Hopefully I can help encourage Australians to support their local communities and buy one more Australian Made product per week.”
Australian Made Week is being promoted through TV, radio, print and online advertisements featuring Elyse Knowles. The TV and radio advertisements can be accessed here and here.
Get behind Australia's amazing makers
Photo: Australian Made Week Ambassador Elyse Knowles champions Australia's manufacturers at Architectural Roofing + Building Supplies, Ballina.
Australian Made wants you to get in to get involved in Australian Made Week by:
- Looking for and purchasing products with the green and gold Australian Made, Australian Grown logo.
- Spreading the word about Australian Made Week! Share a picture of your Aussie Made purchases on Facebook, Instagram and Twitter and use the hashtags #AustralianMade and #AustralianMadeWeek. Download our dedicated Australian Made Week content here and show your support for Australian manufacturers on your social accounts. Remember to tag the Australian Made Campaign @australianmadecampaign so we can share your posts.
- Considering the flow-on effects of your purchasing decisions. When you buy Australian Made and Australian Grown products, you are helping to support local businesses and communities across Australia.
- Encouraging your friends and family to get involved in Australian Made Week and spreading the word on the importance of buying Aussie!
Australian Made makes Australia
VIDEO: Click play to watch Elyse Knowles explain the benefits of buying Australian Made, Australian Grown products.
So look for the Australian Made logo - Australia’s most trusted, recognised and widely used country of origin symbol. Learn more about Australian Made Week and find genuine Aussie products at www.australianmadeweek.com.au.