Maximise the impact of the Australian Made logo

The Australian Made, Australian Grown logo is a powerful marketing tool, recognised by 99%* of consumers. It helps businesses, large and small, effectively brand their products as ‘Australian’ to, shoppers, businesses and government, with a preference for buying locally made goods.

To maximise the impact of the logo, the symbol must always be used accurately and should appear prominently on licensed products and in marketing material relating directly to those products.

Licensees can capitalise on the power of the logo by featuring it on registered products and all promotional materials relating to those products, including product packaging, point of sale advertising, website, media releases, newsletters and tender documents.

Check out Australian Made’s Marketing Fact Sheet to ensure you are using the logo correctly.

Did you know, Australia’s iconic green-and-gold kangaroo logo can also be reproduced in any two-colour combination to complement product packaging and branding?

Licensees can similarly tailor the logo’s descriptor to suit business strategies and products. The descriptor must always be present, and in its original position directly under the logo, however, licensees may add additional text to the descriptor, such as ‘Australian Made in Melbourne’ or ‘Australian Made and Owned’ if applicable. Where more than one representation is used, the first claim should appear directly below the logo, with any subsequent claims directly beneath.

What’s more, all Australian Made licensees have the opportunity to list their products and company details on the Australian Made website via their product and company profile pages.

Please find ‘How to guides’ to help you do this below:

More information on how to use the logo can be found in Australian Made’s Style and Marketing Guide here.

*Roy Morgan Research 2020