Maximise the logo and complement your branding

Did you know, Australia’s iconic green-and-gold kangaroo logo can be reproduced in any two-colour combination to complement your product packaging and branding?

You can also tailor the descriptor below to suit your business strategy and products. The descriptor must always be present, and in its original position directly under the logo, however, licensees may add additional text to the descriptor, such as “Australian Made in Melbourne”. Where more than one representation is used, the first claim should appear directly below the logo, with any subsequent claims directly beneath.

The Australian Made, Australian Grown logo is a powerful marketing tool and recognised by 99%* of consumers. It helps businesses, large and small, effectively brand their products as “Australian” to, shoppers, businesses and government, with a preference for buying locally made goods.

To maximise the impact of the logo, it should appear prominently on licensed products and in all marketing material relating to those products. This includes advertising, websites and communication material such as brochures and newsletters.

You can also help retailers promote your products by providing them with relevant ‘Australian Made’ merchandise. A wide range of merchandise, including stickers, swing tags, posters, banners, signs, pyramids, neck tags and lapel pins and cuff links, is available to be ordered from Australian Made’s preferred printer, Conlay Press. Find out more here.

Leveraging the Australian Made logo on your products and in your branding is a great way to make the most of your licence.

What’s more, all Australian Made licensees have the opportunity to list their products and company details on the Australian Made website via their product and company profile pages. You can find ‘How to guides’ on this below:

More information on how to use the logo can be found in Australian Made’s Style and Marketing Guide, which is available to download here.

*Roy Morgan Research 2019