Login using your username and password
Use Facebook or an email
Win great Aussie prizes, access special offers and keep up to date with all the news from the famous green and gold kangaroo!
It's free to join, so what are you waiting for? Join today!
Use Facebook or an email
Enter email to reset password
The Australian Made Campaign regularly undertakes research here and in export markets to understand consumer awareness of the Australian Made, Australian Grown logo, demand for Australian products and produce and consumer attitudes towards buying Australian.
In July 2013, Roy Morgan Research conducted an extensive survey among senior executives, middle and lower management to identify the approach that their companies have in place when purchasing goods or supplies.
In July 2013, Roy Morgan Research conducted a survey among Australians aged 18+ on purchase attitudes and associated behaviours towards buying Australian-made and grown products. According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.
Survey results strongly suggest Australian products will benefit by using the Australian Made logo.
Benchmark survey in the US, which found that while the logo had little recognition, Australian products had positive attributes such as “Pure & Natural” and “Unique” according to US shoppers.
Awareness of the Australian Made Campaign, from public relations tactics to the logo, increases a significant 5% in the space of a year.
More than 14,500 people from Australia, Indonesia, New Zealand, UK, USA and Thailand were interviewed by Roy Morgan Research about their buying preferences.
A series of interviews with both shoppers and importers confirm that Australian products will benefit - both in distribution and retail sales - by use of the Australian Made Logo.
Three year study identifies Australian Made Campaign’s primary role as adding brand value to export promotions.
Awareness of the logo has increased from 9% to 27% since 2005 and a majority of surveyed US shoppers believe the logo captures their positive impressions of Australia.
Proudly supporting Australian Made Campaign and the strength of the logo
