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The website journalists use to find Aussie case studies

“I often use the Australian Made website to find story ideas. I’ve filmed lots of process stories about items that are Australian-made and our audiences love them.”

Natalie Hunter, Producer and Presenter

A platform to help boost web presence

"Our customers love that our Height Charts are certified with the Australian Made Campaign, and our free business listing on australianmade.com.au has helped strengthen our online presence dramatically too.  

Alicia O'Neill, Owner

A powerful tool for showcasing Australian manufacturing

“We use the Australian Made logo on all of our marketing materials and we can confidently say that it has helped us to showcase Australian manufacturing, products, ingenuity and quality here in Australia and in export markets.”  

Vernon van der Walt, Assistant Manager

A marketing tool that works

“The green-and-gold Australian Made logo is on every one of our products, as well as our point-of-sale materials, brochures, website and exhibitions stands, because it helps us sell - everyone knows it. It gives us an edge over our overseas competitors, because it’s a certification that we have, that they can’t get. For many years we had our own ‘Aussie’ logo but it was nowhere near as effective.”

Andrew Moulder, Sales & Marketing Executive

Website traffic that generates sales

“The Australian Made website generates a huge portion of our website traffic throughout the year. We have an online profile like all certified Australian Made businesses, but we also advertise on the website to increase our visibility to include prospects that aren’t necessarily looking for us, but like to buy Australian. It works."

Karen Adie, Director

A listing that generates leads

"We're absolutely loving being affiliated with Australian Made and seeing an increase in traffic coming from our listing on the site which is fantastic!"    

Heather Wilkinson, Managing Director

Companies with 'buy local' procurement policies look for the logo

“The Australian Made logo is a way for us to communicate that our products are made here. It is seen as a good fit for our retail customers, many of which are pushing an Australian Made approach, and end consumers see the logo is a symbol of quality assurance too.”  -

Ralph Wilson, Managing Director

Ensures potential buyers your products are Australian

“One of the keys to improving our overseas sales is to ensure that potential buyers are aware of the origin of our product. We’ve found the logo to be very helpful in letting our customers know that our beers, like our company, are 100% Australian and this has proved to be an excellent marketing tool for us.”

Glenn Cooper, Director

Helping market Australian products to the world

“Certifying our products as Australian Made has helped us market Hum Honey to the world – being promoted on the Australian Made website and social media platforms has helped drive traffic through to our own digital platforms, and generated sales.”

Leisa Sams,

A symbol for local manufacturing, commitment to jobs and reinvestment

 “We heavily promote the logo on our products and marketing and communications materials, because it is inherent that if a product has been made in Australia, you can expect quality, safety, consistency and longer lifecycles.”

Kari Armitage, Managing Director

Customers are looking for the logo

"The Australian Made logo is highly sought after by customers and consumers alike."

Alastair McLaren, General Manager

Exclusive advertising opportunities

"I’ve looked at advertising before, but it’s expensive for a small start-up, so the special price the Australian Made Campaign negotiated for licensees in The Age's Christmas Gift Guide was a great opportunity to test the water. I am absolutely delighted with the results. I’ve been inundated with orders and busy sending Australian Made Glamwraps off to every corner of Victoria and beyond!"

Linda Bowes, Managing Director

Australian Made business profile drives SEO on Google

“I’m quoting for 60 Christmas gift hampers because my client Googled Australian Made hampers and my business came up via the Australian Made website. I’m excited!”

Jill Morris, Owner

Bubs n Bumps

“We recently advertised on the Australian Made website and found it was a great way to boost awareness of our unique product range. Referral traffic to our website increased and the social media element of the campaign was also particularly successful, resulting in an immediate spike in our product orders and Facebook following.”

Nikki Dungar, Owner

An aid for point-of-sale conversion

“We use the Australian Made and Owned logo on all of our point-of-sale material and we find that that is a recognisable and sought after feature – it does help in generating sales, locally and in export markets.”

Bruce Hill, Managing Director

Chic Empire

“The Australian Made digital package is effective in generating additional traffic from the Australian Made site to our own website, as well as increasing sales leads and creating export opportunities."

Alexander Tsintsiper, Director

Domestic & International export success

“Australian consumers [and tourists] want to buy products made in Australia, and as a result, using the logo in domestic markets has worked really well. In international markets where consumers may not know what alpacas are, we find the logo is what sets us apart from our competition.”

Trevor Beuth, Managing Director

Tapping into Australia's patriotism

"We’ve found in recent years Australians have become very patriotic, so we thought [the logo] would be an added bonus to reinforce the message to consumers that what is in the box was actually caught in Australia. It has proven very successful.”

Dylan Skinns, Marketing Manager

Australian Made logo adds credibility to country-of-origin claims

"We know that consumers are positively influenced to purchase locally made products, and the logo adds credibility to our country-of-origin claims, so it plays a very important role in our marketing.”

Allyn Beard, Director

Australian Made social media drives leads

“We had a 7% increase in ‘likes’ on our Facebook page and three interstate enquiries in one day (more than usual), and the exposure for our brand was fantastic.”

Mary Smith, Sales & Marketing Executive

An umbrella brand for good, wholesome Aussie food

“The logo has become the face of “good, wholesome Aussie food” and in particular as it relates to our locally caught and processed line of octopus products. In an era of a very discerning consumer, both here and abroad, it is essential that we are able to distinguish the origins of our products. The logo does that very well,”

Arno Verboon, General Manager

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527