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Increase your sales with Australian Made

Increase your sales with Australian Made

CONSUMERS PREFER TO BUY AUSSIE SO IT MAKES SENSE TO BRAND YOUR PRODUCTS WITH AUSTRALIA’S MOST TRUSTED AND RECOGNISED COUNTRY-OF-ORIGIN LOGO

It’s recognised:

Almost all Australian consumers (98.8%) instantly recognise the logo.*

It’s Influential:

Most Australian consumers (91.9%) are influenced by the logo when making a purchasing decision.*

It’s an Aussie benchmark:

The AMAG logo is synonymous with the high standards of production and manufacturing in Australia.

It has global reach:

The logo is used by over 2200 companies on more than 15,000 products sold here and around the world. It is also a registered trade mark in China, South Korea, Singapore and the USA.

It provides access to export markets:

Australian Made licensees have the exclusive opportunity to supply Australian Made-branded stores in China and South Korea. The shops only retail products certified to carry the logo, to the affluent Chinese South Korean markets.

It has a massive digital audience:

    • All licensed products are listed and searchable on australianmade.com.au which is visited by 85,000 consumers each month.
    • A captive social media audience of over 300,000 engage with the logo and the products that carry it.
    • Over 32,000 Aussie Made Club members receive news about licensed product and promotions.

It’s trusted:

The logo gives the vast majority (88.6%) confidence that a product is Australian.*

It provides authenticity:

Third-party accreditation gives purchasers confidence that your product is ‘genuinely Aussie’.

It’s certified and enforced:

The logo is a registered certification trade mark and can only be used on products which meet the criteria set out in Australian Consumer Law and the stringent AMAG logo code of practice.

It commands a premium:

In many cases, consumers are willing to pay more for genuine Aussie products.

It provides access to visiting tourists:

Australian Made licensees have the exclusive opportunity to supply Australian Made-branded stores throughout Australian international and domestic airports. The shops only retail products certified to carry the logo. Almost all Australian consumers (98.8%) instantly recognise the logo.*

It delivers promotional opportunities:

Australian Made licensees have access to Australian Made-brokered promotional opportunities, such as discounted advertising rates, editorial as well as third-party trade shows, exhibitions and events.

 

*Roy Morgan research 2012

To talk to a representative in your area:

Astrid Wemyss-Smith - Victoria
Office: 1800 350 520
Mobile: 0437 011 929
Email: click here

Damian Schroder - NSW and Queensland
Office: (02) 9458 7316
Mobile: 0417 007 198
Email: click here

Janine Neugebauer - Western Australia
Office: (08) 9365-7692

Mobile: 0415 397 568

Email: click here

 

 

 

 





  • Senator Kim Carr - former Minister for Innovation, Industry, Science and Research
    I am pleased that the Australian Made logo remains as trusted and widely recognised among Australian consumers as it ever has been. Australians are embracing the logo like never before.
  • Gerry Harvey - Executive Chairman of Harvey Norman Holdings
    The AMAG logo is trusted, recognised and it works. It plays a key role in our promotion of the great range of locally made furniture and bedding products we stock. It helps us sell products, it is as simple as that.
  • Gerry Tidd - Executive Vice President Corporate Affairs, BlueScope Steel
    The iconic Australian Made symbol gives our products greater recognition and respect in both domestic and international markets. Being Australian made is our competitive advantage.
  • Mark Ryan - CEO & Managing Director, Tassal Group
    For Tassal, promoting our salmon as Australian using the logo is a very obvious step and a useful tool for consumers.
Using the logo

Using the logo

It is a registered certification trademark and can only be used on products that are registered with the not-for-profit Australian Made

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Export - Australia’s global product symbol

Export - Australia’s global product symbol

The Australian Made, Australian Grown logo has been used in export markets ever since its inception in 1986. A snapshot of the licensee database in 2011 showed that 44% of the (then) 1700 licensees exported and used the logo.

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Merchandise

Use the Australian Made, Australian Grown logo proudly and boldly on your products. A wide range of merchandise is available.

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Merchandise