Research* shows that a significant proportion of Australian shoppers have a strong preference for buying locally made products and produce - but many find it difficult to identify truly Australian goods.
The Australian Made, Australian Grown logo is recognised by 98% of Australians and trusted by 89% as an identifier of genuine Aussie products. It is a powerful visual symbol.
Australian manufacturers and growers can use the power of the Australian Made, Australian Grown logo to leverage consumers’ preference for Australian products and to connect with consumers who are actively looking for, and willing to pay a premium for, these products. A prominently placed on-pack logo will make your products stand out on the shelf.
All products which are licensed to carry the logo are featured in the Australian Made online marketplace. Visitors to this site are actively looking for Australian products. Licensees can also enhance their listing by selecting from a range of reasonably priced digital marketing opportunities available through Australian Made Media.
Supported by marketing
Logo users benefit from the collective marketing campaign run year round by Australian Made Campaign Limited, the not-for-profit organisation which administers the logo under contract with the Federal Government. The campaign promotes Australian products through a mix of television, radio, print and outdoor advertising, and at domestic and international trade shows and industry promotions. A strong social media presence also engages and informs consumers and other businesses.
In export markets, demand for Australian made and grown products continues to expand exponentially. Australia has a great reputation for our clean and green environment, high health and safety standards and quality, innovative products. Our research in export markets shows that consumers around the world readily identify the AMAG logo with Australia.
Some of Australia’s largest companies (and some of our smallest) see the benefit in using the logo.But don’t take our word for it! Our Case Studies section features interviews with a range of successful and innovative businesses explaining how and why they use the logo.
For more information about our marketing program, or to arrange for an AMCL representative to call, contact us now on 1800 350 520.
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How to apply?
(*Roy Morgan 2012)