Australian Made jewellery shines at the 2015 International Jewellery Fair
Thursday, May 14, 2015
The ‘Australian Made’ pavilion will be the jewel in the crown at the International Jewellery Fair this year, with a showcase of exclusively locally made designs on display under iconic green-and-gold Australian Made branding.
The Australian Made pavilion will put locally made jewellery front and centre at the event in Sydney from 29-31 August, where buyers from all over the world will be given the opportunity to explore, compare and purchase the latest products from Australian makers and manufacturers.
Research^ shows demand for locally made products is on the rise in Australia, but Australia’s beautiful natural resources and high manufacturing standards have given Aussie brands an edge in overseas markets as well, and the show is expected to attract both domestic and international buyers in droves.
“Australian Made branding helps elevate trade shows because buyers recognise and trust it, so we anticipate the pavilion will see even more traffic this year,” Australian Made Campaign Chief Executive, Ian Harrison, said.
The famous Australian Made kangaroo logo is Australia’s global product symbol – recognised by 98% of shoppers and trusted by 88% to identify genuine Australian goods*.
“The Australian Made logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce, so it carries with it a level of authenticity, which is vital in the jewellery industry,” Mr Harrison said.
The Australian pavilion at the International Jewellery Fair will provide a unique advantage for Australian jewellery manufacturers. Only brands that both design and manufacture locally will be eligible to participate. To find out more about exhibiting, visit http://jewelleryfair.com.au/Sydney/fair-details or contact Gary Fitz-Roy at Expertise Events at firstname.lastname@example.org.
Buyers can register for free, but must provide official documentation. For more information, visit http://jewelleryfair.com.au/Sydney/register-to-visit-the-fair.
^Roy Morgan Research