Campaign to help consumers spot genuine Aussie products

A national campaign is running throughout winter to encourage consumers to use the Australian Made, Australian Grown logo to identify genuine Aussie products and produce when shopping.

The iconic kangaroo logo with the ‘Genuine Aussie’ tagline featured prominently on billboards, shopping centre displays, print, radio and online advertisements all over Australia this season, to encourage consumers to turn to the logo to verify locally made and grown goods.

Research* shows consumers care about where their products are made and grown, but can struggle to spot them. The ‘genuine Aussie’ initiative by the not-for-profit Australian Made Campaign aims to help change that.

The symbol is Australia’s registered country-of-origin certification trade mark for Australian products and produce, and its use is strictly regulated by the Australian Made Campaign.

“The logo is a solution for shoppers who want to quickly and easily identify genuine Aussie products and produce, and be assured that those goods meet certain standards,” Australian Made Campaign Chief Executive, Ian Harrison, said.

“We hope this campaign will help prompt consumers to look for the logo at point-of-sale.”

Mr Harrison said the community had done a great job of celebrating Aussie farmers and manufacturers in the lead-up to Australia Day, and that there had been significant support in the wake of safety issues surrounding imported products earlier this year.   

“It is evident that consumers are keen to back local industry and local jobs, but importantly, they are recognising the value in locally made and grown products and produce,” Mr Harrison said.

“Consumers who care about where their products have been made and grown should look for the green-and-gold kangaroo logo to be sure they’re genuine Aussie.”

The Australian Made, Australian Grown logo is used by more than 2200 businesses on over 15,000 genuine Aussie products sold in Australia and around the world.

The Australian Made Campaign is also encouraging consumers to connect with the logo through ‘all things genuinely Aussie’ via the organisation’s social media platforms and the hashtag #genuineAussie.