Australian Made’s campaign to make it a ‘cracking’ Aussie Christmas

Last month, Australian Made launched its biggest ‘Christmas Crackers’ campaign yet! Teaming up with Australian TV presenter, media personality and entrepreneur Shelley Craft, the Christmas-focused campaign calls on shoppers to keep Aussie makers and growers front of mind this festive season by buying products certified with the iconic green and gold kangaroo.

Australian Made’s Christmas Crackers campaign will run across radio, digital and social media channels until Christmas Eve and includes a product integration, where KISS FM will give away several ‘Australian Made’ prize packs in the lead-up to Christmas.

Australian Made Campaign Chief Executive, Ben Lazzaro, said shopping local and supporting Aussies businesses is a great way for Australian to give back to their community this Christmas.

“We are lucky to have such a fantastic range of great Aussie gifts made right here in our backyard. From Australian Made swimwear, skincare and sporting equipment to toys, toolboxes and tableware, there is an Aussie option in almost every product category – right down to the Christmas cards and wrapping paper!

Buying Australian is one of the greatest gifts you can give this Christmas. When you buy a product certified with the Australian Made, Australian Grown logo, you are not only purchasing a product made to some of the highest safety and manufacturing standards or grown in our clean, green environment, you are also having a direct economic impact on the livelihoods of hundreds of thousands of Australians across the supply chain.”

Shoppers are encouraged to check out Australian Made’s Christmas Crackers Gift Guide for great Aussie gift ideas - www.australianmade.com.au/christmas.

Listen to Australian Made’s Christmas Crackers ad below.

Australian Made is always looking to provide opportunities for licensees to get their products into the hands of potential buyers and influencers, such as consumers, industry representatives, politicians and social media influencers. 

If you would like to provide genuine Aussie products for future events, promotions and giveaways, please complete an expression of interest questionnaire here - it only takes a few minutes!

If you’d like to promote your products in future Gift Guide campaigns, please contact Australian Made’s Digital Account Manager Jackie Fuller at jackie.fuller@australianmade.com.au.