Using the logo

The mark of Aussie authenticity

If being recognised as genuinely Australian is important to selling your products, certify them to carry the iconic Australian Made logo.

Get Certified

The logo is Australia's most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.

That means your customers can be sure they’re buying authentic, premium-quality products that originate from our clean, green environment and that are made to demanding Australian standards.

Download brochure Register product

The rules

As a registered certification trademark, the Australian Made logo can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd, and which meet the criteria set out in the Australian Consumer Law and the AMAG Logo Code of Practice.

The rules for using the certification trade mark require that, in Australia, it must always be used with one of the following four descriptors: Product of Australia, Australian Made, Australian Grown, Australian Seafood or Australian (In export markets only).

Download Code of Practice More about the logo

The Australian Advantage

The Australian Made logo is one of the most effective ways to leverage Australia's reputation as a producer of leading, best-in-class products, and communicate a range of positive product attributes synonymous with Australia:

Fresh, healthy & tasty

Products grown in a clean, green environment.

Safe

Products made and grown in accordance with strict regulations and high standards.

High quality

Components, ingredients and manufacturing standards are some of the highest in the world.

Value

Represents good value for money and an opportunity to generate a premium in the marketplace.

The Australian Made logo - ready to deliver extra value

Australian Made licensees have exclusive access to a range of channels to market, promotional initiatives and dedicated audiences looking to buy Aussie:

Export-ready

Australian Made-branded stores (online and offline) in China and South Korea, as well as Australian airports.

Social-ready

Australian Made has a social media following in the hundreds of thousands and a consumer club with a passion for buying Aussie.

Digital-ready

All licensed products are featured on the Australian Made website - the largest online directory of authentic Australian products.

Ready to protect

The logo is a registered trade mark and legally protected in China, South Korea, Singapore and the USA.

Recognition

Almost all (99%) Australians recognise the logo

Trust

Australians (92%) are confident that products carrying the logo are genuinely Australian

Preference

Most (93%) Australians have a preference for Aussie products

View Research

Roy Morgan Research

An effective sales and marketing asset for Aussie brands

The famous Australian Made logo makes the 'Australian connection' instantly, clearly and with authority, delivering confidence to consumers.

Extend your reach

Tap into the logo's recognition, trust and credibility, and its network of partners and supporters.

For exporters

Let one of our partners help you export your products, or simply access our network of retailers and distributors.

How much does it cost?

Fees go back into promoting the logo, nationwide and around the world. Calculate your fee here.

Register products

The certification process is quick and easy. Register now and get the Australian advantage.

The Australian Made logo and food products

From 1 July 2016, businesses will be able to use the logo on food products according to the requirements set out in the new country of origin labelling legislation, the Country of Origin Food Labelling Information Standard 2016.