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Shoppers seeking out an Aussie Made festive season

Shoppers seeking out an Aussie Made festive season

New research from Roy Morgan Research* suggests that it’s going to be a green and gold festive season this year! More than half of the businesses that make products licenced to carry the famous green and gold kangaroo logo have reported that their customers are actively seeking, requesting, or buying more Australian Made and Australian Grown products. Many of those surveyed also cited the COVID pandemic as the driver of this enhanced interest in buying local.

Read more - 14/12/2021
Australian Made and the Minogue Sisters - a ‘Genuine Aussie’ pairing

Australian Made and the Minogue Sisters - a ‘Genuine Aussie’ pairing

Australian icons, Kylie Minogue and Dannii Minogue have teamed up with the not-for-profit Australian Made Campaign Ltd (AMCL) to help educate consumers in the UK and USA to spot authentic Australian products. The light-hearted ‘Genuine Aussie’ social media campaign sees the famous Australian sisters assess each other’s Aussie credentials to ultimately be judged a ‘Genuine Aussie’, just like the products that carry the Australian Made logo—the famous green and gold kangaroo.

Read more - 04/11/2021

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The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527