New research from Roy Morgan Research* suggests that it’s going to be a green and gold festive season this year! More than half of the businesses that make products licenced to carry the famous green and gold kangaroo logo have reported that their customers are actively seeking, requesting, or buying more Australian Made and Australian Grown products. Many of those surveyed also cited the COVID pandemic as the driver of this enhanced interest in buying local.
Australian icons, Kylie Minogue and Dannii Minogue have teamed up with the not-for-profit Australian Made Campaign Ltd (AMCL) to help educate consumers in the UK and USA to spot authentic Australian products. The light-hearted ‘Genuine Aussie’ social media campaign sees the famous Australian sisters assess each other’s Aussie credentials to ultimately be judged a ‘Genuine Aussie’, just like the products that carry the Australian Made logo—the famous green and gold kangaroo.
The Australian Made Campaign (AMCL) has welcomed Industry Capability Network (ICN) as an Australian Made Industry Partner, in support of a shared commitment to increased growth in Australia’s commercial and manufacturing sectors.
‘Buy Australian Now’, the latest campaign from Australian Made is urging all Aussies to support local jobs and economic recovery by backing our local makers and growers as the country begins to open up and prepare for the festive season.
The Australian Made Campaign is thrilled to announce that the iconic Australian Made, Australian Grown (AMAG) kangaroo logo is now a registered trademark in Japan and protected under local Japanese law.
The City of Joondalup has reinforced its commitment to local manufacturers, officially joining the Australian Made Campaign as a Campaign Supporter – the first local government in Western Australia to do so.
With various restrictions still in place around the country, the Australian Made Campaign is calling on all Aussies to remember the people behind their purchases and show their continued support for Aussie manufacturers and growers by looking for the green and gold kangaroo logo.
Team Australian Made hit the court during the National Basketball League finals with a campaign highlighting the the value of the Australian Made logo in export markets.
The Australian Made Campaign is excited to announce the famous green-and-gold kangaroo Australian Made, Australian Grown (AMAG) logo is now a registered trademark in Indonesia and Vietnam.