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The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. It's Australia's most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.

As a registered certification trademark, the AMAG logo can only be used on products that are registered with the not-for-profit Australian Made Campaign Ltd (AMCL), and which meet the criteria set out in the Australian Consumer Law and the AMAG Logo Code of Practice.

For more than 30 years, the AMAG logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government. It does this instantly and clearly, making it a powerful sales and marketing asset for authentic Aussie brands, and a helpful shopping aid for consumers around the globe.

Changes to food labelling laws

Changes to food labelling laws are coming soon. From 1 July, the Government will be incorporating the Australian Made, Australian Grown kangaroo logo into a new country-of-origin information panel, which will be mandatory for Australian food products.

Australian food products sold domestically will no longer be able to use the Australian Made, Australian Grown certification trade mark as a standalone country-of-origin symbol, and the Australian Made Campaign will no longer be able to license food products to use the logo as a country-of-origin certification trade mark. Information about the new mandatory country-of-origin information panel can be found at www.foodlabels.industry.gov.au. The Federal Government will be funding the ACCC to manage compliance of the new country-of-origin information panel for food products.

The Australian Made Campaign will continue to administer and promote the Australian Made, Australian Grown logo as a country-of-origin certification trade mark for all other classes of goods, and for use as a marketing tool in a corporate capacity. The process for obtaining a license to use the logo will remain the same. For more information, visit www.australianmade.com.au/for-business.

Recognition

Almost all (99%) Australians recognise the logo

Trust

Australians (85%) are confident that products carrying the logo are genuinely Australian

Preference

Most (89%) Australians have a preference for Aussie products

Roy Morgan Research


The Australian Made, Australian Grown logo

The rules for using the AMAG logo certification trademark require that it must always be used with one of the following descriptors

Australian Made

The product has undergone its last substantial transformation in Australia.

Australian Grown

All of the product's significant ingredients have been grown in Australia; and All or nearly all of the processing has been carried out in Australia.

Product of Australia

All of the product's significant ingredients come from Australia; and All, or nearly all of the manufacturing or processing has been carried out in Australia.

Australian Seafood

The product is a seafood product; and All of the product's significant ingredients have been grown or harvested in Australia; and All, or nearly all, of the processing has been carried out in Australia.

Australian

Can only be used in export markets; and The product must satisfy the criteria for at least one of the four preceding claims, and not be misleading.

Australian Food Labelling

The Australian Government will be incorporating the Australian Made, Australian Grown kangaroo logo into a new country of origin label...
read more

Australian Made & Owned | Australian Grown & Owned

Ownership is important to many Australians and for that reason a number of businesses choose to include '& owned' with the relevant country of origin claim for their products.
The AMAG logo cannot be used on products which do not meet the criteria in the Code of Practice, irrespective of whether the company is Australian owned or not.

History of Australian Made

The AMAG logo celebrated its 30th anniversary in 2016, but the origins of the campaign can be traced back over 100 years.

1930s - 1960s

The merits of buying Australian made have been advocated in Federal Parliament since Federation, and chambers of manufactures have been championing the cause in publications and press advertisements since the 1930s.

In 1961 a national campaign called Operation Boomerang was launched by the Associated Chambers of Manufactures of Australia to strengthen the profile of local manufacturing and encourage people to buy locally made goods. Its logo, a red boomerang on a blue background with the Southern Cross can still be seen today.

1980s - 1990s

In 1986 the Australian Government commissioned the introduction of the Australian Made logo. It was designed by Melbourne graphic designer, Ken Cato, and officially launched by then Prime Minister, Bob Hawke. It was to be administered by the Advance Australia Foundation for the next 10 years.

The logo reverted back to the Australian Government when the Foundation went into voluntary liquidation in 1996.

In the late 1990s the Australian chamber of commerce network established the not-for-profit company Australian Made Campaign Limited (AMCL), along with a new code of practice for the logo, and in 1999 it was officially relaunched by then Prime Minister, John Howard.

2000s

In 2002 ownership of the Australian Made logo was transferred to AMCL. A Deed of Assignment and Management Deed ensure the Government’s ongoing connection to the logo remains strong.

The logo was renamed the ‘Australian Made, Australian Grown’ logo in 2007 when the Federal Government decided to use it as the centrepiece of its new food labelling initiative, ‘Australian Grown’. Ken Cato was commissioned to give the logo a more contemporary look and feel and the rules governing the logo’s use were extended to include fresh and packaged produce.

2010s & beyond

In 2011, the Code of Practice was revised to allow use of the ‘Australian Seafood’ descriptor with the logo.

In mid-2012, Roy Morgan Research found that almost all Australian consumers (98.8%) recognise the logo, and it is the logo which gives the vast majority (88.6%) of Australian consumers strong confidence that a product is Australian.

The Australian Made campaign continues to grow in size and stature. The logo is now used by more than 2600 businesses on over 16,000 products sold in Australia and export markets around the world.

Major retailers, service organisations and associations support the vital role Australia’s manufacturers and growers play in the marketplace by aligning themselves with the campaign. These include ALDI, AUNEW Group, Bev Marks Beds Australia, Coles, EKM Patent & Legal, Forty Winks, Harvey Norman (Furniture and Bedding), Oz-Town, Qantas, Roy Morgan Research, SINI Australia, Snooze, The Purely Group and Woolworths.

Similarly, leading local councils and shires continue to encourage economic development through use of the AMAG logo and support of the Australian Made campaign. Current Campaign Supporters include City of Casey, Hume City Council, Moonee Valley City Council, Moreland City Council, Greater Shepparton City Council, Wyndham City Council and Yarra City Council.

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527