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As a not-for-profit organisation, the majority of the funds we receive from licence fees go right back into protecting and promoting the logo, for the benefit of all that use it. The Australian Made Campaign's 'Genuine Aussie' summer marketing and communications campaign will wrap up at the end of the month. Here were some of the highlights:

  • National online advertising

    Online advertisements helped drive hundreds of thousands of visitors to the Australian Made website over summer. Last month alone the website received 90,000 visits, with individual licensee pages visited 77,000 times. You can view some of the creatives below:

    300x 600_Summer Promotion 2017 300x 250_search
  • National outdoor advertising 

    Billboards featuring the 'Genuine Aussie' tagline were secured in high traffic areas in major metro and rural locations throughout the country, keeping the logo top-of-mind beyond point of purchase as well. Here are a few examples:

    1802 Genuine Aussie _OOH In The City 1802 Genuine Aussie _OOH In The Country
  • National radio advertising

    Australian Made branded sports segments featuring the 'Genuine Aussie' tagline encouraged shoppers to look for the logo and helped drive the message home about 'supporting our own'. Listen to examples below:

    Radio excerpt 1

    Radio excerpt 2 

  • 12-page Australia Day feature in The Age and Sydney Morning Herald

    Fairfax Media's 12-page Australia Day liftout, which was published in the Sydney Morning Herald and The Age on Australia Day, showcased the logo as the best way to identify genuine Australian products, via advertising and interviews with key spokespeople. A number of logo licensees were interviewed as part of the feature as well. The lowest, most affordable advertising rates ever secured for licensees were negotiated for the liftout, resulting in significant exposure and excellent value for money for participating brands in these top tier publications at a highly relevant time of year.

    View the Australia Day feature here 

  • The Australian Made Red Energy Foundation Cup

    The Australian Made Campaign again supported the Foundation Cup in 2018. The interstate tennis tournament is an initiative of the Fed Cup Foundation and is the only event that provides young children from rural and regional Australia with the opportunity to compete at a national level. The Australian Made Campaign is proud to support the next generation and the regions of Australia responsible for making and growing a large portion of Australia's products and produce, via this fantastic event. Watch the best of the tournament and hear from these young up-and-coming tennis stars about what it means to them to be given the opportunity to play:

  • 'Christmas Crackers' and 'Hot Aussie Products' promotions

    Our seasonal promotions featured in marketing and communications throughout the season, capturing the attention of Christmas shoppers and Australia Day enthusiasts during peak shopping periods.

    See the Hot Aussie Products Gift Guide
  • PR reach of nearly 20 million

    Our widely distributed media releases and TV, radio, print and online interviews and feature articles educated the public about the Australian Made, Australian Grown logo and the benefits of buying local.

    Efforts were focused around encouraging consumers to buy Australian Made and Australian Grown in the lead-up to Christmas, Australia Day and Valentine's Day.

    Read our latest releases here

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Latest campaign

Published

Tuesday, February 27, 2018


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The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527