As a not-for-profit organisation, the majority of the funds we receive from licence fees go right back into protecting and promoting the logo, for the benefit of all that use it. The Australian Made Campaign's 'Genuine Aussie' summer marketing and communications campaign will wrap up at the end of the month. Here were some of the highlights:
- National online advertising
Online advertisements helped drive hundreds of thousands of visitors to the Australian Made website over summer. Last month alone the website received 90,000 visits, with individual licensee pages visited 77,000 times. You can view some of the creatives below:
- National outdoor advertising
Billboards featuring the 'Genuine Aussie' tagline were secured in high traffic areas in major metro and rural locations throughout the country, keeping the logo top-of-mind beyond point of purchase as well. Here are a few examples:
- National radio advertising
Australian Made branded sports segments featuring the 'Genuine Aussie' tagline encouraged shoppers to look for the logo and helped drive the message home about 'supporting our own'. Listen to examples below:
Radio excerpt 1
Radio excerpt 2
- The Australian Made Red Energy Foundation Cup
The Australian Made Campaign again supported the Foundation Cup in 2018. The interstate tennis tournament is an initiative of the Fed Cup Foundation and is the only event that provides young children from rural and regional Australia with the opportunity to compete at a national level. The Australian Made Campaign is proud to support the next generation and the regions of Australia responsible for making and growing a large portion of Australia's products and produce, via this fantastic event. Watch the best of the tournament and hear from these young up-and-coming tennis stars about what it means to them to be given the opportunity to play:
- 'Christmas Crackers' and 'Hot Aussie Products' promotions
Our seasonal promotions featured in marketing and communications throughout the season, capturing the attention of Christmas shoppers and Australia Day enthusiasts during peak shopping periods.
See the Hot Aussie Products Gift Guide
- PR reach of nearly 20 million
Our widely distributed media releases and TV, radio, print and online interviews and feature articles educated the public about the Australian Made, Australian Grown logo and the benefits of buying local.
Efforts were focused around encouraging consumers to buy Australian Made and Australian Grown in the lead-up to Christmas, Australia Day and Valentine's Day.
Read our latest releases here