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Australian Made Export Initiative

Expression of Interest – Export Activities

Did you know AMCL received a multi-year Federal Government grant to increase the profile and awareness of the Australian Made logo and strengthen the legal position of the logo in key export markets?

AMCL will be working to achieve this through a range of activities such as trade show collaborations, event sponsorship and consumer marketing (online and offline promotions) for our licensees and logo users. 

Therefore, we are now seeking licensees to express interest if they export to the following markets (which the Australian Made logo is trademarked):

  • United States of America
  • China
  • Singapore
  • South Korea
  • Other markets (based on opportunities)

The likely focus will be on the following sectors due to their direct consumer-facing nature:

  • Food and beverage (including wine)
  • Vitamins and other health supplements
  • Beauty, skincare and makeup
  • Fashion and accessories

Note that additional sectors may be considered based on opportunities however; some may not be eligible.  

To express interest, please complete a short survey at: 

China International Import Expo

Australian Made Campaign Partner, Oz-Town, is hosting an Australian Pavilion at the China International Import Expo (CIIE) in Shanghai in November 2020.

Branded with the iconic Australian Made logo, the Oz-Town Australian Pavilion aims to provide an effective platform for Aussie exporters to showcase their genuine Australian products and connect with buyers, retailers and distributors.

In 2020, with the support of the Australian Made Campaign (AMCL), Oz-Town plans to establish an Australian Pavilion with a 300m2 space in the Food and Agriculture exhibition area, a 100m2 space in the Lifestyle area and a 100m2 stand in the Health and Medical section—a considerable increase on its CIIE commitment in 2019.

Oz-Town will again arrange for several China-based business partners to attend the Australian Pavilion, while also hosting several 'business matching' events to connect exhibitors with buyers and retailers. In 2019, more than eighty China-based businesses (buyers/retailers) visited the Oz-Town Australian Pavilion. Oz-Town also arranged several 'business matching' events, resulting in US$100m worth of sales contracts.

Importantly, AMCL has made a financial commitment to this initiative to help lower the cost for Australian Made logo users to participate. This opportunity is suitable for exporters of Australian products looking to break into, or grow their market share in China.


About CIIE

Hosted by the Ministry of Commerce for the People's Republic of China and the Shanghai Municipal People's Government, CIIE is an annual Chinese trade fair and the world's first import-themed national-level expo. CIIE 2020 will be held from 5-10 November in Shanghai China.


Applications have now closed for 2020

Our partners

Proudly supporting Australian Made Campaign and the strength of the logo

The Australian Made Campaign

The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL).

ABN: 20 086 641 527