The Australian Made Campaign is launching the ‘Get the Australian Advantage’ campaign today, to promote country-of-origin branding as a vital part of every Australian business ‘tool kit’.
The national campaign, set to run throughout the month of June, will call on businesses to leverage shoppers’ preferences for buying Australian products.
Australian Made Campaign Chief Executive, Ian Harrison, said that while many businesses were suffering under fierce competition from cheap imports, those making and growing genuine Aussie products had a card up their sleeve that could help them get ahead.
“Research shows that country-of-origin branding has a direct impact on purchasing behaviours, in Australia and overseas – and our reputation for making and growing products and produce is strong on both fronts,” Mr Harrison said.
“The Australian Made, Australian Grown logo is by far the most recognised and trusted country-of-origin symbol for Australia, so we are encouraging businesses to use the logo in their marketing efforts, providing of course that their products are eligible.”
Mr Harrison also said that country-of-origin branding could reinforce corporate philosophies – boosting staff morale and demonstrating corporate social responsibility – and open up new business opportunities when tendering for government contracts and major projects.
“The power of country-of-origin branding should not be overlooked,” Mr Harrison said.
“The Australian Made, Australian Grown logo is very effective in making that important connection.
“It is inexpensive, and it is a great asset available to our farmers, processors and manufacturers.
“We are urging businesses to ‘Get the Australian Advantage’ by leveraging this powerful marketing tool.”
To find out whether your products qualify, or for more information, call 1800 350 520. Click here to apply online.