Aussie Made licensees shine during Australian Made Week

Australian Made Week 2023 was the biggest one yet! From media coverage to activations, morning teas and the trending #AustralianMadeWeek hashtag – it was great to see licensees across the country spruiking their green and gold credentials!

Today Show

On Tuesday morning, Australian Made businesses Gray-Nicolls, MAX Fire Pits, Decor Australia, Lemon Myrtle Australia, Budgy Smuggler and Patriot Campers along with Australian Made Industry Partner, the Caravan Industry Association of Australia were front-and-centre on the Today Show during the weather crosses in Brisbane!

Prime Minister visits DECO

The Prime Minister of Australia, the Hon Anthony Albanese MP, officially opened DECO’s new Testing Laboratory and the DECO Innovation Centre during Australian Made Week. DECO is a family-owned Australian manufacturer of premium aluminium building products, metal finishing and coatings. Australian Made Chief Executive, Ben Lazzaro was also in attendance.

Mack Trucks Australia

To celebrate Australian Made Week and 60yrs of Australian manufacturing, Mack Trucks went for a world record at the 2023 Brisbane Truck Show, building ‘the largest truck made with LEGO bricks’.

Over a million LEGO bricks were used to create the life-size replica of an Australian Made Mack Truck. Measuring 4.1 metres high, 2.5 metres wide and six metres long – there was even a steering wheel and two drivers constructed to complete the build!

Workplace celebrations

Australian Made businesses around the country flew the green and gold flag with numerous workplace celebrations. Check out some pictures from licensees below.

East Coast Bullbars

CSR Monier Roofing

Bradford Ventilation

VAILO

SEN's Australian Made Week Shows

In an exclusive, never been done before move, SEN replaced its 4.45pm national news bulletin with a dedicated Australian Made Week show!

Running Monday to Friday, the show profiled four Australian Made licensees - MJ Playgrounds, 10PM, Budgy Smugglers and CSR Gyprock - and Australian Made Chief Executive Ben Lazzaro, who spoke about the campaign how Australians can support local makers and growers across the country.

Listen to the clips here.

Social media

Several famous Aussies have donned the iconic green and gold colours to promote Australian Made Week on social media, including Ash Barty, Shelley Craft, Adam Liaw, Jack Riewoldt and Archie Thompson.

A number of PR boxes were also sent to Aussie influencers, showcasing a wide range of locally made products. The influencers encouraged their followers to use the hashtag #AustralianMadeWeek and buy Australian products wherever they can!