Backing 'Team Australian Made’ at the FIFA Women’s World Cup

If you’ve been closely following the outstanding performance by the Matildas in the FIFA Women’s World Cup Australia and New Zealand 2023™, you might have heard Australian Made over the airwaves.

Australian Made was proud to be a Broadcast Partner of SEN’s national coverage of the FIFA Women’s World Cup Australia and New Zealand 2023™, promoting the iconic green and gold kangaroo to a highly engaged audience.

As one of the world’s most prestigious tournaments, the FIFA Women’s World Cup Australia and New Zealand 2023™ captivated the world from 20 July to 20 August and presented the perfect opportunity to encourage Aussies to ‘back team Australia and buy Australian Made’.

Advertisements for the Australian Made logo were played across all 64 games on SEN’s various radio, DAB+, App and communication channels, including shared sponsorships, high-frequency ad credits, in-game commercials, digital placements, sponsored articles and EDMs.

Listen to clips from the campaign here