Consumers willing to pay more for Australian Made

Support for locally produced products shows no signs of slowing down, with Australian consumers remaining determined to support local industry as the cost of living increases.

A 2023 Roy Morgan study found that over two thirds (69%) of Aussies have been looking to buy more Australian-made products in the last 12 months, with 73% saying they are willing to pay more for Australian Made over imported products. A third of respondents said they would be willing to pay up to a 10% premium for products that carry the trusted green and gold kangaroo logo.

Australian Made Chief Executive Ben Lazzaro said it was reassuring consumers recognised the value in purchasing  Australian Made.

“Australian-made products are made to some of the highest manufacturing and safety standards in the world. They are trusted, and known for their quality and reliability,” said Lazzaro.

“This research shows Australians are continuing to prioritise manufacturing self-sufficiency, job creation, and the significant environmental and ethical benefits that come from buying Australian Made over simply product price - which is why it’s so important businesses make their Aussie credentials known. The Australian Made logo is the most powerful and effective way to do this. It has a proven 35-year track record in making the ‘Australian connection’ both here and overseas.”

This recent Roy Morgan study is complimented by previous research that shows the power of the iconic green and gold kangaroo. The Australian Made logo is recognised by 99% of Australians, and 93% of Australians said they are confident products displaying the logo are actually made or grown in Australia – making it one of Australia’s most trusted certification brands.

The pet care industry has benefited particularly from the ‘buy local’ trend over the past 12 months, explains Julian Freyer, Operations Manager at Petz Park, a New South Wales-based business that manufactures supplements, treats and dental care for cats and dogs.

“Australians are passionate about caring for their pets and ensuring they are as healthy as possible. Now more than ever before, we have seen that customers are looking for high quality, Australian Made pet supplements,” Freyer said.

“For too many years there have been issues with standards of quality in the pet food industry, which can cause all sorts of health issues in pets. But thankfully we’ve started to see a change. Customers are now more educated than ever and pay close attention to what they feed. They are looking for transparency and high quality, Australian Made products.”

“The Australian Made logo instils trust and reassures our customers, which is why we certify each of our products with it. Aussies know when they see the trusted green and gold kangaroo on our products that they are buying a quality, locally-made pet supplement.” 


Over 4,500 businesses are licensed to use the kangaroo logo on thousands of products sold here and around the world. To find out more or to certify your genuinely Aussie products with the Australian Made logo, visit www.australianmade.com.au.