Australian Made logo resonates in South Korea

The Australian Made logo has again confirmed its international appeal, following new research conducted by the Australian Chamber of Commerce in South Korea (AustCham Korea).

The study of 809 business and trade-focused respondents found that 94% of Koreans have a positive first impression of the iconic green and gold kangaroo. 

The research also found that 42.5% of Koreans recognise the logo, which was positive given awareness-raising campaigns have been limited in the region.

Other findings include that Koreans perceive the logo to be ‘environmentally friendly’, ‘trustworthy’ and ‘official’, and they overwhelmingly believe that products carrying the logo are ‘genuinely Australian’.

AMCL will use the research to help inform future activities to raise the profile and awareness of the Australian Made logo and products that carry the logo in South Korea. Any export opportunities for brands will be distributed and featured on Australian Made's website here.

If you are interested in learning more about exporting to South Korea, then AMCL’s Exporting to North Asia Program might be right for you. The interactive training program will provide an overview of North Asia (South Korea and Japan) including economy, key sectors and business environment in addition to key considerations when looking to export into the region.

For more information or to express interest in the program contact export@australianmade.com.au