In celebration of Australia Day and recognising the vital role Australian made and grown products play in our local economy, The Age and The Sydney Morning Herald published its annual ‘Australian Made’ feature on Australia Day; Tuesday, 26th January 2021.
The 16-page insert included several stories on Australian Made licensees and the iconic green and gold logo, emphasising the importance of buying Australian-made and highlighting the power and reach of the iconic Australian Made logo, which is recognised by 99% of Australians and trusted by 92%*.
With a total combined audience of 11.2million**, Nine’s Australian Day feature offered a powerful opportunity for businesses to highlight their Aussie credentials through a range of discounted advertising opportunities available exclusively to Australian Made licensees.
You can download a copy of the 2021 ‘Australian Made’ feature here.
The feature is scheduled to run again in 2022, with more details to be released at the end of the year.
*Roy Morgan Research, 2020
**emma™ conducted by Ipsos MediaCT
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Australian makers celebrated on Australia Day
Published
Thursday, February 11, 2021
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