Be part of the ‘bag that gives back’ at the Sydney Royal Easter Show

Do you have an Australian-made product that you would like to directly promote at the Sydney Royal Easter Show? The RAS Foundation is putting together their Showbag, The Ag Bag, and is seeking companies to donate non-perishable food items.

With a prime position in the Home & Lifestyle Pavilion , the bag and its contents are exposed to millions of people in the lead up to, during and after the show via social media, tv, radio.

Promoted as the ‘bag that gives back’, all proceeds go toward community projects in New South Wales. The Ag Bag is a great opportunity for businesses to launch a new product or donate an end of line brand to support rural and regional communities.

Benefits of being part of the Ag Bag for 2021 include:

giving back to rural and regional communities
participating in an all Australian-made bag
supporting an amazing grass-roots initiative
exposure of your company and/or brand
logo recognition at the Ag Bag stall along with large product displays
opportunity to include your flyer in the Ag Bag Showbag
promoting participation in this worthwhile initiative through your organisation’s communication channels

The Ag Bag will be promoted:

at the Sydney Royal Easter Show Media Preview Day
on the Sydney Royal Easter Show Showbag page on the website and App
in Sydney Royal Easter Show communications including press releases, Bush Telegraph online news, social platforms including Facebook and Twitter
on Royal Agricultural Society of NSW (RAS) social platforms including Facebook and Twitter
in RAS members’ e-news
in RAS Councillor’s news/communications

Product criteria for the Ag Bag:

Products must be non-perishable
Products must be made in Australia (Australian-owned companies will be given preference)
The requested product donation is 2,100 units
Products should be no bigger than A5 (15 x 21 cm), no heavier than 250g or 250ml
Products must have at least 3 months left on the use by date
Goods must be able to be delivered to Sydney Showground by COB Monday, 1st March 2021

The proceeds from the sales of the 2020 Ag Bag benefitted the communities of Tenterfield, Drake, White Cliffs, Deniliquin, Carcoar, Glen Innes, Nyngan, Oaklands, Moree, Parkes, Wauchope, Walgett and Cootamundra to the value $124,000. You can find out more about these projects at the end of the RAS Foundation’s 2020 RASF Rural Scholars booklet here.

For further information about the Ag Bag or to donate a product, please contact Cecilia Logan on 02 9704 1226 or email foundation@rasf.org.au.