Beauty, Skincare and Makeup Asia Market Opportunity Guide

Australian Made licensees are strongly placed to expand into Asian markets, especially as consumers become more familiar with Australian brands. However, to do so successfully, it is important that businesses identify relevant markets and understand how to export to them. To assist, the Australian Made Campaign Limited (AMCL) has developed a new Asia Export Market Opportunity Guide for the Beauty, Skincare and Makeup category.

The guide has been designed to provide a starting point for businesses to better understand consumers in each market, gain insight into key distribution channels and build knowledge of the regulatory requirements. It covers all markets where the Australian Made trademark is registered within Asia, including China, Hong Kong, India, Malaysia, Singapore, South Korea, and Taiwan.

The guide is accessible through your AMCL licensee profile: Home > My Account > Licensee Resources > Export Guides.

There is also a range of region-specific Asia Capability Programs available for more information about exporting to Asia. You can find out more information about the programs here.

Note that these programs are non-category specific and are run by Asia Link Business, Australia’s leading centre for building Asia capabilities. AMCL has funded the cost of participation for AMCL licensees.