Take comfort in your purchase

The Australian Made Campaign Ltd (AMCL) is encouraging shoppers to ‘take comfort in their purchase’ and look for the famous Australian Made logo on genuine Aussie furniture, bedding and furnishings.

Following on from an extensive campaign which ran late last year, Australian Made is helping to shine a light on the wide variety of Australian-made furniture and bedding options while calling on consumers to keep ‘buying Aussie’ front-of-mind when searching for their next furniture or bedding purchase.

“Australian manufacturers are renowned for crafting some of the finest furniture and bedding products in the world, and they should be celebrated,” Australian Made Chief Executive Ben Lazzaro said.

"We are reminding consumers that they have the opportunity to take advantage of all the wonderful attributes associated with Aussie furniture, bedding and furnishings products.”

The Australian Made team will be at the 2019 Harvey Norman furniture industry trade show to encourage local manufacturers to highlight their Aussie products and provide guidance on how they can make the Australian connection for shoppers instantly and clearly.

According to Roy Morgan research, 67% of Australian consumers have a preference for buying Aussie furniture, beds and home furnishings.

Australia’s manufacturing and safety standards are high, and products are made to suit our climate and lifestyle. Local manufacturers can also provide extensive customisation options, allowing shoppers to tailor items to their specific tastes and needs. Shoppers can also take comfort in knowing when they choose to buy Australian they are investing in local jobs, businesses and the community.

Furniture, bedding and furnishings licensees have the opportunity to orderor download point-of-sale merchandise featuring the famous green and gold kangaroo below, making it easier for furniture buyers to spot and support Australian Made options.

If you are interested in ordering the new furniture themed collateral, please contact the Australian Made Campaign on 1800 350 520 or email info@australianmade.com.au.

You can also download the merchandise collateral here.